Friday, September 28, 2012

Spotted Ratings, Thursday 9/27/12


WHAT MATTERS:
  • CBS' Power Hours were mostly pretty powerful, though I did expect better out of the first hour. The Big Bang Theory ended up narrowly up year-to-year and should be the week's #2 entertainment show. That's of course a good number, but I expected low-to-mid 5's based on its big gains late last season. But once-beastly Two and a Half Men was the real disappointment, only holding onto about 70% of the Big Bang audience. You know when CBS PR is saying, "We solidly beat last year's How to Be a Gentleman premiere!" that there is a problem. Person of Interest did pretty "meh" and Elementary had arguably the first genuinely strong series premiere of the week to date. It tied what POI did on premiere night last year, and that show had a 5.1 lead-in.
  • On ABC, Last Resort  brought much better critical reviews to the Thursday 8/7c hour but not really meaningfully better ratings. It was just another old-skewing low-2's entry like last season's Charlie's Angels (2.1) and Missing (2.1). As with those shows, it could be OK if it holds up well. Those didn't. The really good news on ABC came later in the evening. Grey's Anatomy may have been the hottest show on TV at the very end of last season, and it parlayed that into an exceedingly rare up year-to-year premiere. Scandal couldn't even hold half of the Grey's demo and was a tick below last season's finale. That still makes it the second-biggest episode in the show's short history and a little ahead of last year's premiere, but it is not much of a start.
  • As first predicted on the fall preview (gotta take the victories where I can get 'em at this point), Glee took it in the chin against Grey's Anatomy, dropping by an ugly 17% in week three. The X Factor held up a little better.
  • NBC was inflated by local Thursday Night Football telecasts, and after finals the comedies all ended up within a tenth of last week. The only real significance is that the gain by Up All Night perhaps alleviates the notion that the show could get pulled in the super-short term.
  • As for Thursday Night Football, the seemingly weak Browns/Ravens matchup (3.3) may have drawn a little extra interest due to the return of the regular referees.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Last Resort 9.31 2.2 n/an/a 1/1 n/a +83% +2% 2.42
Grey's Anatomy 11.73 4.4 n/an/a 1/1 +7% +300% +11% 4.65
Scandal 6.74 2.1 n/an/a 1/1 +5% +147% -51% 1.80
The Big Bang Theory 15.66 5.0 n/an/a 1/1 +2% +150% +2% 5.29
Two and a Half Men 12.54 3.5 n/an/a 1/1 -67% +40% -31% 3.24
Person of Interest 14.28 2.9 n/an/a 1/1 -6% +66% -6% 2.94
Elementary 13.41 3.1 n/an/a 1/1 n/a +138% +13% 3.01
SNL Weekend Update Thursday 4.67 1.5 -6%n/a 2/2 n/a -6% -12% 1.94
Up All Night 3.26 1.4 +8%-6% 1/2 -42% +8% -33% 1.64
The Office 4.13 2.1 +0%+8% 1/2 -46% -5% -48% 2.41
Parks and Recreation 3.27 1.6 -6%+0% 2/2 -24% -6% -52% 1.77
Rock Center 3.13 0.8 -27%-6% 3/3 n/a -30% -54% 0.89
The X Factor Thu 9.39 3.2 -9%n/a 2/3 -26% -7% -20% 3.71
Glee 5.79 2.4 -17%-9% 3/3 -40% -16% -47% 2.46
The Vampire Diaries (SR) 0.72 0.3 +0% -75% 0.41
The Next 0.69 0.3 +0%+0% 1/7 n/a +0% -68% 0.38

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

11 comments:

Spot said...

Two and a Half Men premieres 3.5 with TBBT as a lead-in? Then on Monday it'd barely beat Partners. Epic fail. And final season for sure, so expensive show can not survive looming 2s.

Spot said...

Wow, I really thought Last Resort was gonna have a little more zip in the ratings. I thought they did a good job getting the marketing out there. Maybe you were right, Spot - maybe those ads really did suck.

Spot said...

I think CBS should be disappointed with their line-up. Yeah, Big Bang did as well as it did last year. But Two and a Half Men is looking past its sell-by date. Person of Interest is pretty frustrating. It will get a head of steam and show some growth, and then they don't show a new episode for a while and it has to start all over again. As for Elementary, I'm just waiting for more data.


The most mystifying show has to be Scandal. It never seems to move beyond a very narrow range in the low 2s, no matter how big Grey's is. I would have thought that with a bit of buzz over the summer, it would get to

Spot said...

Is the Last Resort poll question void?

Spot said...

That 3.3 for NFL Network is pretty bad. After first game, I mentioned their deal with Cablevision increases NFLN availability for up to 5%. But prior to this week they also struck deal with Time Warner Cable, a giant, and with another medium sized MSO, Bright House Networks.
It's estimated NFLN is now available in approximately 70 million households – roughly 60% of the country. I think year ago it was 57 million households, if ture, that's increase of more than 20% y2y.
It seems male skewing Last Resort and POI, plus high rated CBS comedies are hurting NFLN a bit.

Spot said...

I'm sure Spot's going to find some way to wank an answer out of it once he has final half hours. Aren't ya?...

Spot said...

Just because they're available in more homes doesn't mean their awareness factor has increased yet.

Spot said...

Nah, I will just use the program ratings to one decimal point unless I specify some sort of head-to-head matchup that involves a section of a program.

This one will not count toward anyone's win/loss record but I will give credit to everyone for a game played. Didn't anticipate ever actually getting one right! ;-)

Spot said...

On a year-to-year basis they are doing quite well. They averaged about a 2.5 last year and are averaging a 3.4ish so far this year. Sure, if you just compared the coverage ratings it's still doing much worse than Monday Night Football, but as One says, the network is not exactly ESPN yet.

Spot said...

wow, what a greta start to elementry, I mean I know its not revolution numbers, but still a 3.1 is a very respectable 8pm or 9pm number, and to grow on the lead in? great! also I don't imagine as great a drop

Spot said...

Oh, thanks, I thought last season average was 3.6. Those probably were household ratings then. My bad.
So then they're on pace to shatter those 2.5 by over 30%. Perhaps even more, as One says as awareness raises, and with a bit of luck with matchups.

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