Sunday, June 30, 2013

The Question, Sunday 6/30/13: Can Dexter Keep Killing It in the Summer?


The flagship Showtime drama Dexter quietly had a sensational season in fall 2012, growing double-digits year-to-year pretty much from wire to wire. But with its lead-out Homeland skyrocketing even faster, Showtime has elected to separate the two. Homeland now has the fall responsibility, while Dexter moves to the summer for the first time and has to contend with smaller viewing levels and a much more potent competing drama on HBO in True Blood. Can Dexter keep killing it in the summer? That's The Question for Sunday, June 30, 2013.


Friday, June 28, 2013

Top 10 of the Last 10, Network Seasons


The collective decline in Live+SD ratings makes it hard to fairly compare numbers across seasons. But with the A18-49+ stat, we have the technology! Enter the "Top 10 of the Last 10" lists, which will line up the last ten seasons (2003-04 thru 2012-13) and give us an idea of which shows were strongest after we set the collective decline off to the side. (I'll throw in the raw numbers too, to give a sense of how far ratings have fallen.)

This week, it's a look at networks as a whole, comparing their seasons using only the average of their original non-sports series. Unless you are really interested in Fox, most of this will be pretty boring, but I figured it was worth getting out there!


War of 18-49 Update, Family Guy (2012-13)


Let's take a look at the 2012-13 season (the twelfth overall) of Family Guy on Fox.

Thursday, June 27, 2013

Accountability Week, First Two Weeks


This is part two of a look-back on all the predictions made over the course of the 2012-13 season. I will save the planned third part, looking at the best and worst The Question lines, for the end of the summer and include the summer lines in that. (Alternate explanation: I ran out of time in my pre-vacation work-ahead. You decide!) This time, we'll look at my predictions on the posts detailing the First Two Weeks of new shows.


The War of 18-49, Archer



ARCHER (FX/FXX)

Scheduling history: Archer aired its first four seasons on Thursday at 10/9c, with two exceptions: a special sneak preview in September 2009 before the show's official premiere, and a three episode run at 10:30 in fall 2011. It moved to Monday for season five but returned to Thursday in season six.

See (who saw) how it all began: FX first previewed Archer about four months before the official premiere after It's Always Sunny In Philadelphia on 9/17/09, in an oddly promoted airing that didn't give away the name of the show (or really anything about it). That got 0.91 million viewers and a 0.5 demo and is not included in the season one average below. Then its official premiere on 1/14/10 about doubled that audience, scoring 1.82 million viewers and a 0.9. And a repeat of the preview at 10:30 had a 0.7. It dropped fast from there, to 0.7 in week two, 0.5 in week three, 0.4 in week four and 0.3 in week five! But after that it finally steadied, getting back to a 0.4 for most of the rest of the season and even perking up to a 0.6 for the season's penultimate episode.

The best of times: In seasons two through four, not only was Archer growing every year, but it was growing faster every year. In season four, it finally became a legitimately strong program in 18-49, breaking through with its first ever 1.0 for the 1/17/13 premiere and hitting a 1.1 three times later in the season.

The worst of times: After a seemingly ill-advised move to Monday in 2014, Archer finally sniffed at its season one ratings again, hitting a couple 0.4's in the second half of the season. It had a couple more 0.4's in the return to Thursday for season six, but the 0.3 in the series' fifth week remained a series low out of the entire FX run. It finally dipped into the 0.2's in its first FXX season in 2017.

Then vs. now: Most of the truly legit comedies on broadcast don't peak right out of the gate, and FX has recognized that. Both of their biggest comedy hits Archer and It's Always Sunny have blossomed after several years of tiny ratings. These shows have always skewed extremely young, so there's probably been some value in them even at their lower levels. But now, FX has built a really strong property, and they don't want to let it go; therefore, it wasn't initially announced as one of the comedies bound for 18-34-centric FXX. If it were all about maximizing 18-34, Archer would certainly be FXX-bound. But clearly the mothership network wanted to keep one of the hottest draws in that demo for itself. However, as the franchise has softened a bit in the last couple seasons, FX finally did announce that Archer would head for FXX. That happened in 2017.

Adults 18-49 info by season:

SeasYearSlotAvgy2yLoHiResultsGrade
1Winter 2010Thursday 10:000.530.30.9detail
2Winter 20110.55+3%0.40.7detail
32011-120.68+24%0.50.8detail
4Winter 20130.93+37%0.71.1detail
5Winter 2014Monday 10:000.61-34%0.41.0detailD+
6Winter 2015Thursday 10:000.55-11%0.40.8detailB
7Spring 20160.40-26%0.30.5detailC
8Spring 2017Wednesday 10:000.26-36%0.20.4detailC+
9Spring 20180.18-29%0.10.3detail
10Summer 20190.13-27%0.10.2detail

Historical-adjusted ratings by season:

SeasYearA18-49+LabelNow19y2yLoHiPremiereFinale
1Winter 20101910.66323214
2Winter 20112115.73282820
32011-122923.17343033
4Winter 20134434.41534851
5Winter 20143321.87545422
6Winter 20153324.38464628
7Spring 20162823.35373726
8Spring 20172113.88333319
9Spring 20181712.78262614
10Summer 2019149.47212114

AVERAGE:26



The War of 18-49 chronicles the ratings history of veteran primetime series. For more, see the Index.

Wednesday, June 26, 2013

The Question, Wednesday 6/26/13: Will Big Brother Get Bigger?


Tonight CBS enters phase two of its turning on of the summer lights with its three-night spectacular Big Brother. Last season finally snapped Big Brother's improbable growth streak, though at least some of the blame probably belongs with the Summer Olympics derailing the show's early weeks. There's no such excuse this year, though it does get to deal with Fox's potent MasterChef in the Wednesday 8:00 hour. Will Big Brother get bigger? That's The Question for Wednesday, June 26, 2013.



War of 18-49 Update, Parks and Recreation (2012-13)


Let's take a look at the 2012-13 season (the sixth overall) of Parks and Recreation on NBC.

Tuesday, June 25, 2013

Accountability Week, Best Case/Worst Case


My goal for the 2012-13 season was to get much more heavily into the prediction business. I think the last evolution of ratings analysis is comparing the numbers with the expectation, and I don't want to be afraid of becoming the guy that can generate the most expert expectations.

So this week, I've got a couple posts looking back on the predictions. This is all probably not very good for my credibility, but I'm hoping that holding myself to these numbers will both motivate me to improve as well as give me some pointers on how to improve.

We'll start with all the many Best Case/Worst Case predictions generated over the course of the season. I tried to weed out burn-off numbers that would've deflated the averages, though I may not have gotten all of them. I'll start with some highlights and lowlights of the BC/WC seasons, and then I'll look at some of the larger statistics.


War of 18-49 Flashback, Better Off Ted (ABC, 2009-10)



BETTER OFF TED (ABC)

Scheduling history: Better Off Ted aired on Wednesday alongside NBC import Scrubs for its first run of episodes in spring 2009. ABC then renewed the show but unloaded the rest of the season one order during the summer of 2009, most of it after low-rated summer offering The Superstars. It returned to the pairing with Scrubs at the end of fall 2009, this time on Tuesday.

Monday, June 24, 2013

The Question, Monday 6/24/13: Will Ratings Go Over Or Under... the Dome?


Of all the broadcast networks' scripted offerings this summer, it's Stephen King-inspired Under the Dome that's gotten the most hype. If any of them work, it should be this one. CBS' promotion has been crazy by summer series standards, including a teaser during the Super Bowl in early February! Tonight it premieres after an hour of The Big Bang Theory, TV's best repeater, and it doesn't seem that unreasonable to expect it to grow on that audience.

Over/Under: 2.05.

War of 18-49 Update, How I Met Your Mother (2012-13)


Let's take a look at the 2012-13 season (the eighth overall) of How I Met Your Mother on CBS.

A18-49+: 2006-07 Season Recap


In the spring I did season-by-season recaps of the three old years added to the fold: 2003-04, 2004-05 and 2005-06. I liked those so much that I've decided to do them for every single year of the decade across which A18-49+ era is available. Last week started with 2012-13, and today we loop back to 2006-07.

The links below in each category are to the old theme posts (most 2006-12), but I will update these links as the new theme posts come out over the course of the summer.


Sunday, June 23, 2013

The Question, Sunday 6/23/13: Will the Devious Maids Outfox a Broadcast Drama Premiere?


Two new dramas premiere tonight, an NBC co-production called Crossing Lines and a high-profile busted broadcast pilot Devious Maids on Lifetime. It's not a good sign for Lines that it's shoved off to Sunday relatively on its own, but I still think the Donald Sutherland-led cast and a Got Talent repeat lead-in get it to premiere better than last year's Saving Hope. Devious Maids, from Desperate Housewives' Marc Cherry, seems on-brand for Lifetime and has some hype, so I think it'll do better than its upper-0's Drop Dead Diva lead-in. Ultimately I see both going around 1.0, but I'll give Maids the slight edge since I think Lines has more huge bomb potential.

Spread: Devious Maids beats Crossing Lines by 0.05 points. (Reply with "Devious Maids" if you think Devious Maids BEATS Crossing Lines, or with "Crossing Lines" if you think Crossing Lines TIES/BEATS Devious Maids. Results based on finals to one decimal point.)

Saturday, June 22, 2013

Spotted Ratings, Thursday 6/20/13


WHAT MATTERS:
  • The NBA Finals took over TV one last time with another 25% game-to-game bump for Game 7, and it posted the biggest viewership/demo for anything since the Academy Awards four months ago. Still, it did go 7% below the last Finals Game 7 in 2010 (an 11.4 for Celtics/Lakers).
  • This game went 55% ahead of last Thursday's Game 4. Most damaged by that additional competition were the CBS repeats, all down double digits from last week, and USA's combo of Burn Notice (0.9) and Graceland (0.7). And FX had an almost invisible two-episode return from comedy Wilfred (0.3/0.3). That was about even with the low-rated last couple episodes of last season, but it was down nearly half from last season's average and miles behind the Anger Management-inflated year-ago premiere (1.2).
  • A couple quick programming notes about Spotted Ratings' Week Off after the bump:

Friday, June 21, 2013

Top 10 of the Last 10, Scripted Newbie Reach Renewals


The collective decline in Live+SD ratings makes it hard to fairly compare numbers across seasons. But with the A18-49+ stat, we have the technology! Enter the "Top 10 of the Last 10" lists, which will line up the last ten seasons (2003-04 thru 2012-13) and give us an idea of which shows were strongest after we set the collective decline off to the side. (I'll throw in the raw numbers too, to give a sense of how far ratings have fallen.)

Last time we looked at the top ten new shows of the last ten years. Today we're going to the other end of the spectrum, looking at the ten lowest-rated big-four new shows to eke out a second season. There are a bunch of criteria I'm applying to try to make this as apples-to-apples as possible. The most important is there are no Friday shows, since many Friday shows would make this list but were hardly "reaches." But I'll say more about the rules (and the Friday shows that would make the list) at the bottom.


The War of 18-49, The Voice



THE VOICE (NBC)

Scheduling history: Season one of The Voice aired mostly on Tuesday, with a couple Wednesday results shows at the end of the season. Since then, it's mostly moved into the regular season and been a Monday/Tuesday fixture. The Tuesday results show has gone back and forth between 8:00 and 9:00 a bunch of times, and it returned to 8:00 starting in winter/spring 2014 to lead into new scripted series.

See (who saw) how it all began: NBC rushed its new singing competition The Voice on the air right at the end of the 2010-11 regular season, looking to get the jump on Fox's similar upcoming The X Factor. And The Voice drew considerable interest right out of the gate, premiering to 11.78 million viewers and a 5.1 demo rating on 4/26/11. Its second week of auditions actually spiked to a 5.7 demo, but it dropped from there to a fairly consistent mid-4's level for the rest of the season, with its Wednesday results shows dipping into the 3's.

The best of times: After the success of season one, NBC was determined to make The Voice a regular season fixture. And like CBS with Survivor, they had some big help: a post-Super Bowl airing. Season two premiered after the big game with a whooping 16.3 demo, and it turned that audience into a massive 6.7 for its regular slot premiere the next day. The audience bailed rather quickly in subsequent weeks, but the early boost meant it was the show's biggest season on the main night in raw numbers.

The worst of times: Most seasons of The Voice have dropped pretty significantly over the course of the season, and that effect has become more pronounced in the show's later seasons. Season 16 in spring 2019 brought the show's most disturbing drops yet, including some journeys into fractional territory for the results episodes on 4/23/19, 4/30/19 and 5/7/19. Its first ever 0.9 on a main night came a year later, on 5/11/20.

Then vs. now: The Voice has been nothing short of a game-changer for NBC as a network. Its double season in 2012-13 was pretty much the only big reason why the network became somewhat competitive again. And like other reality staples of the past, it's helped the network create a scripted supporting cast as well, boosting shows like The Blacklist, Chicago Fire and eventually a megahit in This Is Us.

It's had a tendency to keep raising questions about its long-term viability because it drops so much in the second half of the season, but it also keeps answering those questions by premiering very well. Overall, the show has mostly stuck pretty close to the rate of league average decline, which is perfectly fine for something of this size (but a worse trend than many of the other reality staples). Unless it can start on an upward trajectory again, the ultimate story seems to be that The Voice's assist to NBC was a miniature version of what Idol did for Fox. But given where NBC was a few years ago, that's not at all insignificant.

Adults 18-49 info by season:

SeasYearSlotAvgy2yLoHiResultsGrade
1Spring 2011Tuesday 9:004.583.35.7detail
2Spring 2012Monday 8:004.82+5%3.56.7detail
Tuesday 9:003.613.14.4
3Fall 2012Monday 8:004.383.74.8detail
Tuesday 8:004.083.04.9
4Spring 2013Monday 8:004.14-14%3.25.2detail
Tuesday 8:003.79+5%2.84.6
5Fall 2013Monday 8:004.02-8%3.35.1detailB
Tuesday 8:003.65-10%2.54.7
6Spring 2014Monday 8:003.55-14%3.04.7detailC
Tuesday 8:003.18-16%2.54.1
7Fall 2014Monday 8:003.35-17%2.54.1detailC
Tuesday 8:003.07-16%2.34.1
8Spring 2015Monday 8:003.08-13%2.34.1detailC+
Tuesday 8:003.02-5%2.04.1
9Fall 2015Monday 8:003.12-7%2.63.5detailB+
Tuesday 8:002.80-9%2.13.7
10Spring 2016Monday 8:002.50-19%2.03.4detailC
Tuesday 8:002.34-22%1.63.1
11Fall 2016Monday 8:002.50-20%2.03.3detailB
Tuesday 8:002.52-10%1.83.4
12Spring 2017Monday 8:002.22-11%1.83.1detail
Tuesday 8:002.02-14%1.52.6
13Fall 2017Monday 8:002.10-16%1.72.6detailB-
Tuesday 8:002.04-19%1.72.7
14Spring 2018Monday 8:001.94-13%1.52.8detailC+
Tuesday 8:001.70-16%1.22.4
15Fall 2018Monday 8:001.73-18%1.42.1detailC+
Tuesday 8:001.67-18%1.42.2
16Spring 2019Monday 8:001.50-23%1.12.1detailC-
Tuesday 9:001.21-29%0.92.1
17Fall 2019Monday 8:001.31-24%1.11.7detailC+
Tuesday 8:001.29-22%1.01.6
18Spring 2020Monday 8:001.42-5%0.91.8detailB
Tue 8:00, Tue 9:001.03-15%0.91.4
19Fall 2020Monday 8:000.97-26%0.81.2detailC
Tuesday 8:000.98-25%0.71.1
20Spring 2021Monday 8:000.84-40%0.61.1detailC-
Tue 9:00, Tue 8:000.78-24%0.61.0
21Fall 2021Monday 8:000.83-14%0.71.1detailB+
Tuesday 8:000.83-15%0.71.1B+
22Fall 2022Monday 8:000.67-19%0.60.7detailB-
Tuesday 8:000.65-21%0.60.7B-
23Spring 2023Monday 8:000.550.40.7detailB-
Tuesday 9:000.480.40.5B-
24Fall 2023Monday 8:000.52-23%0.40.6detailC
Tuesday 9:000.51-22%0.40.7
25Spring 2024Monday 8:000.42-24%0.20.5detailC
Tuesday 9:000.37-24%0.30.4

Historical-adjusted ratings by season:

SeasYearA18-49+LabelNow24y2yLoHiPremiereFinale
1Spring 2011180big hit0.68130224201146
2Spring 2012204megahit0.77+13%148284284161
153big hit0.58131186135186
3Fall 2012208megahit0.79176228199199
194big hit0.73142233190233
4Spring 2013197big hit0.75-4%152247228176
180big hit0.68+18%133218195209
5Fall 2013213megahit0.81+3%175271271175
194big hit0.74+0%133250250212
6Spring 2014189big hit0.72-4%159250250170
169big hit0.64-6%133218196175
7Fall 2014199big hit0.75-7%149244244167
182big hit0.69-6%137244244196
8Spring 2015183big hit0.70-3%137244244155
180big hit0.68+7%119244232172
9Fall 2015214megahit0.81+8%179240240220
192big hit0.73+5%144254240199
10Spring 2016172big hit0.65-6%137233233137
161big hit0.61-10%110213206151
11Fall 2016204megahit0.78-4%163269269180
206megahit0.78+7%147278278204
12Spring 2017181big hit0.69+6%147253253163
165big hit0.63+2%122212212155
13Fall 2017192big hit0.73-6%159240240183
186big hit0.71-10%156246246186
14Spring 2018178big hit0.67-2%136254254138
155big hit0.59-6%114215215138
15Fall 2018182big hit0.69-5%147217214155
175big hit0.67-6%144228228183
16Spring 2019157big hit0.60-11%119221221125
127hit0.48-18%96216216113
17Fall 2019160big hit0.61-12%132212212148
158big hit0.60-10%117193190157
18Spring 2020173big hit0.66+10%116220188124
125hit0.48-1%113166166115
19Fall 2020150big hit0.57-6%124190190140
151big hit0.57-4%109175168140
20Spring 2021131hit0.50-24%96172172109
120solid0.46-4%87149144123
21Fall 2021162big hit0.62+8%137212212143
162big hit0.61+7%129214214137
22Fall 2022157big hit0.60-3%141169157162
153big hit0.58-6%131171171155
23Spring 2023130hit0.4998174162113
113solid0.43101117117115
24Fall 2023136hit0.52-13%108158158121
134hit0.51-12%103171171140
25Spring 2024110solid0.42-15%66137137108
97marginal0.37-14%84108108105

The War of 18-49 chronicles the ratings history of veteran primetime series. For more, see the Index.

Thursday, June 20, 2013

Spotted Ratings, Wednesday 6/19/13


WHAT MATTERS:
  •  The Stanley Cup Finals returned to broadcast at a tick behind Game 1's rating. It continued the series' blistering year-to-year growth pace, though an apples-to-apples comp is not available since last year's game 4 was on cable.
  • Several returns on cable:

War of 18-49 Update, Two and a Half Men (2012-13)


Let's take a look at the 2012-13 season (the tenth overall) of Two and a Half Men on CBS.

Wednesday, June 19, 2013

Spotted Ratings, Tuesday 6/18/13


WHAT MATTERS:
  • A classic overtime Game 6 of the NBA Finals took the series into the stratosphere, going 35% above Sunday's fifth game. It was actually over a point behind the last Game 6, when the Heat were knocked out two years ago, but it was well ahead of other recent sixth games. And this time, the result set up a Game 7 on Thursday. Double digits seem very possible.
  • America's Got Talent was even in a move to 8:00, and sagging The Voice perked up and posted a pretty encouraging finale against the NBA. It was flat with the finale from last spring.
  • Apparently it mattered that ABC Family newbie Twisted had previewed last week's episode months earlier, as it grew from 0.5 to 0.7 in week two. Lead-in Pretty Little Liars held tight at a strong 1.3.

War of 18-49 Update, American Idol (2012-13)


Let's take a look at the 2012-13 season (the twelfth overall) of American Idol on Fox.

Spotted Ratings, Weekend Roundup (6/14-6/15/13)


WHAT MATTERS:
  • The weekend's top program was Game 2 of the Stanley Cup Finals over on NBCSN (3.96m, 1.5). It continued the Cup's torrid year-to-year growth pace, as the two NBCSN games more than doubled last year's NBCSN games (0.6 and 0.8 for Games 3 and 4).
  • Zese clocks were back with the microscopically-viewed two-hour return of Zero Hour on Saturday, and ABC will add 666 Park Ave to the burn-off mix starting next Saturday.

Tuesday, June 18, 2013

Spotted Ratings, Monday 6/17/13


WHAT MATTERS:
  • The Voice got a fairly typical 10%ish week-to-week bump for its performance finale. This result was a few ticks below the fall performance finale (4.2 on 12/17/12) but about in line with last spring's final ep (3.8 on 5/7/12). Week two of The Winner Is preview became the latest week two grower among the summer entries, up by a tick.
  • Last week's second ep grower Mistresses, however, gave back the growth in week three and returned to its premiere level.
  • The Stanley Cup Finals moved to cabler NBCSN for Games 2 and 3. Monday's Game 3 had 4.00m viewers and a 1.6 demo rating. Haven't seen a Game 2 demo yet but the viewership was almost identical (3.96m).
  • TNT had a second straight night of distressing post-premiere drops as Major Crimes (0.7) and King & Maxwell (0.4) each shed a couple ticks, and MTV's Teen Wolf (0.7) also took a dive.

Spotted Ratings, Sunday 6/16/13


WHAT MATTERS:
  • Game 5 of the NBA Finals dropped a bit from Game 4. The last of the year-to-year comparisons saw this game go -17%, though it wasn't a decisive game this year.
  • There were some weak results elsewhere, including the Miss USA competition, down 28% from last year's (which was not against the Finals). HBO brought back True Blood (2.4), which finally took a noticeable ratings dip (down nearly 20% from last year), while TNT's Falling Skies (1.0) took a dive-bomb in its second week back. Let's see where these two end up when the NBA is out of the way next week.

War of 18-49 Update, NCIS (2012-13)


Let's take a look at the 2012-13 season (the tenth overall) of NCIS on CBS.

Monday, June 17, 2013

A18-49+: The New Shows Post


The A18-49+ theme posts combine all of the individual season info in one specific category, allowing us to line up the last eleven seasons of collective Live+SD ratings declines on a relatively apples-to-apples basis. In future seasons I will update these pages with the new season numbers and updated info on the longevity of the new shows.

For people who followed the first iterations of these posts back in Spring 2012, there will be a lot of text copied over. The only completely "new" stuff is some tweaks to the sections discussing the new shows' longevity, plus a table involving the recently introduced Career A18-49+ at the end.

War of 18-49 Update, The Big Bang Theory (2012-13)


Let's take a look at the 2012-13 season (the sixth overall) of The Big Bang Theory on CBS.

Sunday, June 16, 2013

The Question, Sunday 6/16/13: Can True Blood Hold Off the Bleeding Again?


Nothing on TV these days has settled into a ratings groove quite like HBO's vampire drama True Blood. It's amazingly continued to hold onto virtually the same ratings over the last three seasons, even though the buzz and critical acclaim seem to have waned. Last season was as consistent as it gets on TV, with every single rating falling somewhere from 2.6 to 2.9. It's back for another bite tonight. Can True Blood hold off the bleeding again? That's The Question for Sunday, June 16, 2013.



Saturday, June 15, 2013

Spotted Ratings, Thursday 6/13/13


WHAT MATTERS:
  • Game 4 of the NBA Finals was the best of all worlds for ABC; the rating itself took a significant upswing, making it the first game of the series within single digits year-to-year. The result ensured the series is going at least six games (with Game 6 up against The Voice's finale on Tuesday). And it seemed to take a chunk out of almost every competing program, at least on broadcast.
  • More resilient was USA's combo of Burn Notice (1.19) and Graceland (0.80), both of which were virtually even with last week. And TBS had a pretty decent return from sophomore sitcom Sullivan & Son (0.91), which actually outrated most of the spring episodes of Men at Work in the timeslot.

Friday, June 14, 2013

Top 10 of the Last 10, New Scripted Shows


The collective decline in Live+SD ratings makes it hard to fairly compare numbers across seasons. But with the A18-49+ stat, we have the technology! Enter the "Top 10 of the Last 10" lists, which will line up the last ten seasons (2003-04 thru 2012-13) and give us an idea of which shows were strongest after we set the collective decline off to the side. (I'll throw in the raw numbers too, to give a sense of how far ratings have fallen.)

Today, the top 10 scripted newbies of the last decade. It's quite an eclectic list; some went on to sustained success and are still big nearly a decade later, some flamed out quickly, and some... didn't even get renewed for season two?!


War of 18-49 Update, Army Wives (2012-13)


Let's take a look at the 2012-13 season (the seventh overall) of Army Wives on Lifetime.

Thursday, June 13, 2013

Spotted Ratings, Wednesday 6/12/13


WHAT MATTERS:
  • Still not yet sure if it means anything since it started so low, but The American Baking Competition became an extremely rare show to grow in week two and then again in week three.
  • USA welcomed back the fast-deteriorating Royal Pains (0.71) and Necessary Roughness (0.65) Wednesday lineup for a third summer. It's hard to believe that the first airing of this combo just two years ago saw the shows pull 1.4 apiece.

The War of 18-49, White Collar



WHITE COLLAR (USA)

Scheduling history: White Collar debuted back in the days when USA Network was still programming high-priority shows on Fridays. It led out of the final episodes of Monk on Friday, then took a one-month break before returning on Tuesday. It stayed on Tuesday through season four, consistently airing at 9:00 in the summer and 10:00 in the winter. The last two seasons marked a return to airing entirely in the broadcast regular season, on Thursday at 9/8c.

Spotted Ratings, Tuesday 6/11/13


WHAT MATTERS:
  • One of the most crowded nights on broadcast got even moreso as ABC's Game 3 of the NBA Finals showed up on the night and posted similar ratings to the first two games despite the game being a massive blowout. That meant the smallest year-to-year deficit of the series to date, as this game was just -11% vs. 2012's Sunday Game 3.
  • NBC's usually dominant talent shows were down a bit vs. the added competition. Suffice to say NBC is now all in for the Spurs to win the Finals in five games, as they surely have no interest in throwing next week's The Voice finale at an NBA Finals Game 6.
  • On cable, ABC Family impressed with a strong return from Pretty Little Liars (1.3), which was actually two ticks above last summer's premiere (though a notch below last winter's premiere). PLL's new lead-out Twisted (0.5) struggled, but it's worth noting this episode has already aired (it was sneak previewed after PLL's winter finale on 3/19/13) so I'll reserve judgment for a week.

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