Monday, June 10, 2013

War of 18-49 Update, The Secret Life of the American Teenager (Spring 2013)

Let's take a look at the 2012-13 season (the fifth and final overall) of The Secret Life of the American Teenager on ABC Family.

TimeslotLo AvgHi y2yA18-49+Results
Monday 8:000.4 0.490.8 -31%23

Rating the Ratings: Secret Life concluded its two-year meltdown with an average right around 0.5, and it unspooled most of its final run of episodes during an otherwise quiet time of the calendar for ABC Family. The show that really put ABC Family on the map ended up leaving the sked as one of its lowest-rated shows. But it avoids a failing grade for the final season because, unlike last week's failure, it did draw a sizable audience back for the finale. It was a bit of a gamble for ABC Family to launch newbie The Fosters after a show that had been sub-0.5, but it paid off as Secret Life spiked to 1.50 million viewers and a 0.8. Grade: D.

Here's the now updated War of 18-49 post for The Secret Life of the American Teenager.

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