Thursday, June 20, 2013

War of 18-49 Update, Two and a Half Men (2012-13)

Let's take a look at the 2012-13 season (the tenth overall) of Two and a Half Men on CBS.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Thursday 8:302.8 3.794.5 -24%180big hit detail

Rating the Ratings: Usually I'd be very kind to a season being compared to anything as inflated as the last season of Two and a Half Men. After all, this season still had a higher A18-49+ than any of the show's highly successful first eight seasons. But I have to be a little harsher here because season ten of Men soaked up the biggest lead-in on CBS, The Big Bang Theory. Thursday at 8:00 was a pretty powerful hour, and Men was the third-biggest scripted show on broadcast, but I think it's reasonable to say CBS was hoping for even better than this given what went down with TBBT. We'll definitely get a good sense of where Men is really at next season, as it leads out of two straight new shows. Grade: C-.

Here's the now updated War of 18-49 post for Two and a Half Men.

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