- Thanksgiving Thursday was another particularly resounding lesson in "NFL lead-ins matter," as The Big Bang Theory (3.4) appears headed for one of the biggest repeat telecast ratings in recent memory leading out of CBS' late afternoon game. That helped to keep Life in Pieces (2.2), Mom (1.6), 2 Broke Girls (1.6) and Elementary (1.0) at pretty normal levels in spite of the depressed overall viewing. (All these shows started about two minutes later than usual, so there could be slight downward adjustments.)
- Ultimately, it seems like programming originals on Thanksgiving is pretty worthwhile if you have the late-afternoon game helping out. But another thing to keep in mind is that CBS may not have the same kind of scheduling crunch if they lose Thursday Night Football in future seasons.
- On the other side of the coin, there was Fox, which got a 1.3 for a two-hour dog-themed special leading out of the late afternoon game last year. This year, lacking that lead-in, "FOX's All-Star Dog Rescue" could only muster up a third of that rating, averaging a 0.4 in both hours.
- NBC did huge business with the Thanksgiving primetime NFL game (more on how huge after finals), while ABC averaged a 0.5 for three hours of comedy repeats (led by 0.6 for The Muppets at 8/7c and The Middle at 9/8c).
Above based on preliminary adults 18-49 ratings unless otherwise noted. Full table forthcoming!