Thursday, June 6, 2013

War of 18-49 Update, The Office (2012-13)


Let's take a look at the 2012-13 season (the ninth and final overall) of The Office on NBC.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Thursday 9:001.7 2.123.0 -23%101solid detail

Rating the Ratings: The Office followed up a disappointing first full season without Steve Carell with an equally disappointing final season. It wasn't as bad as it might have appeared after the season premiere, which was down nearly half year-to-year, as the show at least managed to hang right around that number for most of the rest of the season. But it was still quite a precipitous two-year fall for NBC's biggest scripted success of the last several years. The decline would've been noticeably worse if not for the big strides taken in the last two episodes. The 3.0 finale on a very busy TV night showed there were many people still interested in The Office, just not in what it became in the post-Carell years. Grade: D+.

Here's the now updated War of 18-49 post for The Office.

2 comments:

Spot said...

Poor creative decisions killed The Office. The show started slowly falling apart creatively once Daniels/Schur left for Parks, and that only accelerated once Carell left.

If the show had a stronger creative direction and a willingness to replace cast members, akin to a long-running drama, then it could have easily lasted another half-decade.

Spot said...

I think the D+ was warranted, because the season as a whole was very disappointing. But it was nice to see it build momentum at the end.

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