Thursday, July 9, 2015

War of 18-49 Update, Archer (2014-15)


Let's take a look at the 2014-15 season (the sixth overall) of Archer on FX.

TimeslotLo AvgHi y2yA18-49+Results
Thursday 10:000.4 0.550.8 -11%33 detail

Rating the Ratings: After an ill-advised stop on Monday in 2013-14, Archer had a homecoming to its old Thursday 10/9c timeslot this season and took a relatively small drop by cable standards. The first three weeks (0.8 -> 0.5 -> 0.5) were all way down from the opening Monday weeks, but the show perked up from there and drastically improved its year-to-year trend. I tried not to be too harsh on the show even with its huge drop last year since it seemed like the timeslot was a big part of the issue, so I'm also not gonna be too generous with this grade. It just seems like the show belongs on Thursday. Grade: B.

Here's the now updated War of 18-49 post for Archer.

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