Friday, July 24, 2015

War of 18-49 Update, The Amazing Race (Spring 2015)

Let's take a look at the spring 2015 season (the twenty-sixth overall) of The Amazing Race on CBS.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Friday 8:001.1 1.191.5 -32%71solid(Fri) -24% detail

Rating the Ratings: After a poor start to its new life on Friday, The Amazing Race did a little better in the spring season, actually beating the fall average by a couple hundredths (though it'd have been a couple hundredths behind if not for the 90-minute Wednesday premiere). -32% looks like a good number for a Friday transition, though it'd have been more like -37% after throwing out the Wednesday premiere and the severely deflated eps against the Olympics/Oscars last spring. Overall, getting basically the same numbers as the fall season deep into the spring was a subtle step in the right direction; Undercover Boss probably would not have done that much better, and we couldn't say that about the fall season. But it was still not much to write home about. Grade: C.

Here's the now updated War of 18-49 post for The Amazing Race.

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