Monday, July 13, 2015

War of 18-49 Update, Game of Thrones (2014-15)

Let's take a look at the 2014-15 season (the fifth overall) of Game of Thrones on HBO.

TimeslotLo AvgHi y2yA18-49+Results
Sunday 9:002.5 3.524.2 -4%209 detail

Rating the Ratings: Unlike the even larger cable drama anomaly on AMC, Game of Thrones finally saw its streak of raw ratings growth end in 2014-15. But Game of Thrones was only down by a very small 4% year-to-year and qualified as a "megahit" for the first time when compared to the broadcast offerings. It looked like it may grow year-to-year yet again when it blasted back onto the scene with yet another new series high 4.19 rating on April 12, but a show that had historically not really dropped post-premiere took a big one this year. The 3.6 and 3.5 the next two weeks were still narrowly up year-to-year, but another 3.6 on May 3 marked the series' first-ever down year-to-year point. It was down year-to-year for six straight weeks, and the 2.5 came because it had to air on viewership-depressed Memorial Day weekend when it didn't last year. Despite all those down points, it has not totally shut the door on continued growth, as it had a big surge to 4.14 for the finale (which was up 9% vs. last year). Grade: A-.

Here's the now updated War of 18-49 post for Game of Thrones.

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