Monday, July 20, 2015

War of 18-49 Update, Dancing with the Stars (2014-15)

Let's take a look at the spring 2015 season (the twentieth overall) of Dancing with the Stars on ABC.

Timeslot Lo Avg Hi y2y A18-49+ Label y2y Results
Monday 8:001.9 2.102.3 -10%125hit +1% detail

Rating the Ratings: After fall 2014 was a ratings roller coaster, Dancing with the Stars settled into a more consistent groove for the spring season, hitting very low 2's almost every week. Once again, it was a season with a disappointingly low premiere but a much improved post-premiere hold, followed by some heat in the last couple weeks of the season (though not as much as in the fall). As with the last spring season, there was no real finale spike since it had to deal with The Voice's finale head-to-head. This all added up to very close to a league average decline. Grade: B.

Here's the now updated War of 18-49 post for Dancing with the Stars.

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