Thursday, July 9, 2015

Spotted Ratings, Thursday 7/2/15


WHAT MATTERS:
  • FINALS: Rookie Blue (0.7) adjusted up to top the previous week's premiere.
  • On CBS, Under the Dome returned to a 1.3 for two hours last week, just barely dodging its series low from late last season. But it's found new low territory this week with a 1.0. Meanwhile, Big Brother remains a year-to-year winner in the early weeks, with a modest drop for the 2.1 Thursday premiere and its 1.8 last night up from last year's 1.6 on the second Thursday. (Though airing on July 2 this year is probably a little more favorable than July 3 last year, since it's farther from the holiday.)
  • ABC's new all-scripted Thursday lineup premiered about as well as could've been reasonably expected, with The Astronaut Wives Club kicking off at a passable 1.1 and veteran Mistresses at 0.9 a couple weeks ago. But it's become more problematic since then, especially with Rookie Blue joining the mix at an ugly 0.6 last week (down nearly 50% year-to-year). Meanwhile, Astro Wives plummeted to 0.8 last week and 0.7 this week. And Mistresses was down to a new low 0.7 last week and again to 0.6 this week.
  • NBC added sophomore reality series Food Fighters (0.7) to its struggling scripted mix last night. This is a long way from its very low 1's last season airing on Tuesdays before America's Got Talent and a significant downgrade on recent Dateline ratings in the hour. In the last three weeks, renewed Aquarius (0.7/0.6/0.4) and cancelled Hannibal (0.5/0.4/0.4) have continued to move downward.
  • The scripted winner on Thursday remains Fox's Wayward Pines, resilient at 1.2 last week and still at 1.0 on a likely lower-viewed night this week. Its new game show lead-in Boom! (0.9/0.7) has not done much.
  • And the CW saw Beauty and the Beast inch down to 0.2 last week and stay there this week. It'll be joined by imported British comedy Dates starting next Thursday.

FULL TABLE:

InfoShowTimeslotTrue
A18-49 Skew Last LeLa Rank y2yTLa Ty2y
The Astronaut Wives Club 0.7 22% -13%-0.1n/a 3/3 n/a -13% +27% 1.2
Mistresses 0.6 25% -14%-0.1-0.1 3/3 -45% -20% -20% 1.3
Rookie Blue 0.7 24% +17%+0.1-0.1 1/2 -13% +17% -7% 1.2
ABC:-7%-2%
The Big Bang Theory (R) 1.3 24% -38% -13% 1.8
Mom (R) 1.0 25% -50% +11% 1.5
Big Brother Thu 1.8 40% -14%-0.3n/a 2/2 +13% +33% +13% 2.5
Under the Dome 1.0 24% -23%-0.3-0.3 2/2 -52% -20% +54% 1.4
CBS:-15%+14%
Food Fighters 0.7 28% n/an/an/a 1/1 -30% -44% +27% 1.2
Aquarius 0.4 21% -33%-0.2-0.6 6/6 n/a -38% -38% 1.1
Hannibal 0.4 41% +0%+0.0-0.2 4/5 n/a +0% -62% 1.0
NBC:-35%-33%
Boom! 0.7 43% -22%-0.2n/a 2/2 n/a -22% -48% 1.3
Wayward Pines 1.0 38% -17%-0.2-0.2 6/7 n/a -17% +43% 1.7
Fox:-19%-17%
Beauty and the Beast 0.2 29% +0%+0.0n/a 3/4 -33% -20% +0% 0.4
The Vampire Diaries (R) 0.1 26% -50% -33% 0.3
CW:-33%-14%
Big5:-19%-8%

KEY (click to expand)
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of adults 18-49 within the show's total viewership.
Last - A18-49 difference (percent and numerical) from the show's previous episode.
LeLa - A18-49 difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes so far this season.
y2y - Percent difference between A18-49 and the show's rating a year ago.
TLa - Percent difference between A18-49 and the network's rating in the timeslot one week ago.
Ty2y - Percent difference between A18-49 and the network's rating in the timeslot one year ago.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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