Tuesday, July 14, 2015

A18-49+ Update: Ratings By Day of the Week and Time of Day in 2014-15


Here's a look at trends among the original series sorted by day of the week and time of day on the big four networks in 2014-15:

Big Four Original Series By Day of the Week

Year Monday Tuesday Wednesday Thursday Sunday
2001-02 106 97 99 152 100
2002-03 113 101 107 151 98
2003-04 124 102 108 150 95
2004-05 107 104 106 124 127
2005-06 104 115 106 113 130
2006-07 108 118 104 122 111
2007-08 103 119 105 114 117
2008-09 111 125 107 116 109
2009-10 112 127 105 107 111
2010-11 107 111 118 120 108
2011-12 120 107 121 111 103
2012-13 122 100 116 114 100
2013-14 126 108 108 102 93
2014-15 124 104 115 102 88

The big winner year-to-year was Wednesday. The flashiest Wednesday story was of course Fox's Empire, the biggest new series in the era with a 303 average. But every network had at least something good to report. ABC had a greatly improved comedy lineup, CBS saw Survivor hold up very well (though lost ground by replacing CSI at 10/9c), and NBC's procedurals Law and Order: SVU and Chicago PD were both up year-to-year in Plus.

All other nights were even or slightly down, which meant Monday remained the week's most crowded night. Entertainment series programming on Sunday continued to flounder, especially after the NFL overrun lead-ins were gone.

Big Four Original Series By Time of Day

Year 8:00 8:30 9:00 9:30 10:00 10:30
2001-02 92 95 106 105103 105
2002-03 92 101 105 104101 102
2003-04 91 101 106 106105 105
2004-05 85 97 108 110107 108
2005-06 85 98 110 111105 105
2006-07 88 102 114 11495 94
2007-08 92 105 114 11388 87
2008-09 99 114 88
2009-10 106 113 82
2010-11 102 108 113 10485 82
2011-12 105 108 114 10586 82
2012-13 108 108 113 10584 79
2013-14 110 106 109 10288 84
2014-15 112 110 109 10285 81

After a surprising volume of 10:00 success briefly brought the hour's ratings up in 2013-14, the ratings fell back again in 2014-15. This one was interesting to watch throughout the year, as it was at least even in the early part of the year when The Blacklist and How to Get Away with Murder were lighting up. But those shows departed the hour well before the end of the season, and the replacements were nowhere close ratings-wise.

The lost ratings juice in the 10:00 hour went into the 8:00 hour. It was the highest relative ratings for this hour in the whole era. 8:30 had a particular spike as shows like The Goldbergs, Mom, Mike and Molly and even Brooklyn Nine-Nine had better 8:30 retention than some previous occupants.

Here's the now updated A18-49+ days of the week post.

Here's the now updated A18-49+ time of day post. 

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