Monday, August 26, 2013

A18-49+: The Time of Day Post


The A18-49+ theme posts combine all of the individual season info in one specific category, allowing us to line up the last ten seasons of collective Live+SD ratings declines on a relatively apples-to-apples basis. In future seasons I will update these pages with the new season numbers.

This time we're breaking original series programming apart by time of day, looking at the shift of primetime ratings strength from the 10:00 hour into the 8:00 hour. Since I just gave away what is pretty much the only storyline, this post will just be the table with all the years together. I recommend my earlier post about the 10:00 hour for much more in-depth examination, but I didn't want to regurgitate all of that in this post.


Put 'em All Together:

Year8:008:309:009:3010:0010:30
2001-029395106105103105
2002-0393102105105102103
2003-0491101106105105105
2004-058597109110108109
2005-068598110111104105
2006-07881021141149594
2007-08931051141138887
2008-099911488
2009-1010611382
2010-111041081141068583
2011-121051081141058682
2012-131081081141058479
2013-141101061091028884
2014-151121101091028581
2015-1610910783
2016-1711210380



*- In the 2015 update, I added half-hour breakdowns for 2006-07 and 2007-08. I still do not have breakdowns for the 2008-09 and 2009-10 seasons, so I'm including only ratings by full hour. These will not be perfect, since two-hour shows aren't broken apart, but they should be much more accurate than half-hour ones would be.



A18-49+ Recaps
By Season:
By Theme:

2 comments:

Spot said...

What's most striking to me is seeing how quickly it changed. 10:00 PM was 5% better than the league average in 05-06, 5% worse the next year, and it just keeps going down. What's funny is that people want to declare 10:00 PM dead, and then Jersey Shore or Duck Dynasty drops a huge number and you realize, 'No. It's just being spread out differently.' How embarrassing must it be for NBC to see Camp getting quintupled up by a family of bird callers? After all, as you mentioned in your previous post, it's not as if there is a huge content advantage between those two shows and broadcast offering. Anything TV-MA gets censored.

Spot said...

I 100% agree with this, but I'd also like to point out that the cable/broadcast content difference is the smallest at 10 pm, as that's when the broadcast networks' regulations are the most lenient (hence why Scandal will never be shown before 10). The content difference shouldn't matter at all at 10 pm.

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