Monday, August 12, 2013

War of 18-49 Update, The Bachelorette (Summer 2013)

Let's take a look at the Summer 2013 season (the ninth overall) of The Bachelorette on ABC.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Monday 8:001.7 1.982.6 -18%94marginal detail

Rating the Ratings: After two straight very strong seasons for the Bachelor/ette series, the streak was snapped with a significant drop from The Bachelorette this summer. If The Bachelor in part had a strong season because it avoided NBC's strong reality series The Voice, then we must say that competing with The Voice probably took something of a toll on The Bachelorette. The season began with just a 1.9 demo, down 26% year-to-year, and it was down at least 20% in almost all the other against-Voice weeks. It did get a little better once The Voice was gone, but generally not that much. The finale's 2.6 demo was still down 16% from last year's Sunday finale, which was not that far off of the season's drop as a whole. Grade: C.

Here's the now updated War of 18-49 post for The Bachelorette.


Spot said...

The Bachelorette's ratings drop lends credence to the idea that The Voice is what is hurting DWTS, which vindicates them keeping two DWTS cycles rather than ABC swapping it with The Bachelor.
I'm not sure whether it vindicates them keeping DWTS on Monday, but I'm certainly warming up to the idea. Monday is so competitive that punting and keeping a declining-but-stable veteran in place and focusing resources elsewhere isn't necessarily a bad idea. It's just a little disappointing that nobody is exploiting weakness in CBS's Monday comedy block.

Spot said...

I don't know if it's weak, so much as deflated after all the 2 1/2 Men hype. The Voice does take a big chunk out of everything, too. Besides, what could FOX or ABC put there that would do better?

Spot said...

No 2010-11 season recap today?

Spot said...

I can see Fox's logic in moving Bones: it's an older, more expensive show that takes up a timeslot from a potential hit. A Friday move, while clearly not good for the show, could be good for the network to free up schedule space. Also keep in mind that this is probably the 1,526,842nd time Fox has threatened to do this.

But Fox also put itself in this predicament by completely blocking off Wednesdays. I think their biggest scheduling blunder was keeping American Idol and (especially) X-Factor at the 2 hour length. A self-starting, four-quadrant drama at 8pm could have helped Fox get back in the drama game as well as give X-Factor a strong lead-in.

Spot said...

The A18-49+ post should be coming tomorrow.

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