Tuesday, August 13, 2013

War of 18-49 Update, American Dad! (2012-13)

Let's take a look at the 2012-13 season (the ninth overall) of American Dad! on Fox.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Sunday 9:301.6 2.142.8 -6%101solid detail

Rating the Ratings: American Dad! may have had the best season of any of Fox's animated series, dropping by just 6% while the anchors The Simpsons and Family Guy were both down right around the -11% league average decline or a little more. It was Dad's second best season ever in A18-49+. And like Family Guy, it dropped less in the spring than usual; it was frequently even or a little up year-to-year near the end of the season. That made it somewhat surprising when Fox announced it was letting the show go after the end of the 2013-14 season. It's headed for cabler TBS after one more season on broadcast. Grade: B.

Here's the now updated War of 18-49 post for American Dad!

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