Wednesday, July 15, 2015

SpotVault - Dates (CW) - Summer 2015 Ratings





Dates
Thursdays, 9/8c, CW







Summer 2015 Original Ratings

Info Ratings Metrics
# Day Date Time Length Viewers A18-49 Share Lead True Sitch
1Th7/9/20159:000:300.690.210.2 0.41 -51%
2Th7/9/20159:300:300.510.110.2 0.26 -61%
3Th7/16/20159:000:300.540.110.2 0.34 -71%
4Th7/16/20159:300:300.470.100.1 0.30 -67%
5Th7/23/20159:000:300.550.100.2 0.32 -69%
6Th7/23/20159:300:300.530.100.1 0.36 -72%
7Th7/30/20159:000:300.550.110.2 0.35 -72%
8Th7/30/20159:300:300.550.210.1 0.48 -58%
9Th8/6/20159:300:300.450.210.2 0.43 -53%
AVERAGES TO DATE: Viewers A18-49 Skew y2y True Sitch
0.54 0.13 31% 0.36 -63%
A18-49+
8

Timeslot Stats:

Info Overall Viewing/Competition Lead-in Seasonal
# Date A18-49 True Sitch PUT Comp Defl C+D Sitch LI eLI Sitch Mult Sitch
1 7/9/2015 0.2 0.41 -0.21 -51% 24.9 4.2 5.7 9.9 -0.13 0.2 0.2 -0.06 1.043 -0.02
2 7/9/2015 0.1 0.26 -0.16 -61% 27.8 4.4 3.9 8.3 -0.08 0.2 0.1 -0.07 1.025 -0.01
3 7/16/2015 0.1 0.34 -0.24 -71% 24.0 4.9 5.8 10.8 -0.16 0.2 0.1 -0.08 1.024 -0.01
4 7/16/2015 0.1 0.30 -0.20 -67% 26.2 5.0 4.5 9.5 -0.12 0.1 0.1 -0.08 1.029 -0.01
5 7/23/2015 0.1 0.32 -0.22 -69% 23.8 4.6 6.2 10.8 -0.16 0.2 0.2 -0.06 1.025 -0.01
6 7/23/2015 0.1 0.36 -0.26 -72% 23.4 4.9 6.2 11.1 -0.17 0.1 0.1 -0.08 1.026 -0.01
7 7/30/2015 0.1 0.35 -0.25 -72% 22.0 4.0 7.7 11.7 -0.19 0.2 0.2 -0.06 1.026 -0.01
8 7/30/2015 0.2 0.48 -0.28 -58% 24.0 4.5 6.1 10.5 -0.15 0.1 0.0 -0.09 1.073 -0.03
9 8/6/2015 0.2 0.43 -0.23 -53% 27.2 7.1 2.6 9.7 -0.12 0.2 0.2 -0.06 1.122 -0.05

AVERAGES: 0.13 0.36 -0.23 -63%
STDDEV: 0.05 0.07
STDDEV%: 38% 19%

Summer 2015 Encore Ratings

Info Ratings Metrics
# Day Date Time Length Viewers A18-49 Share Lead True Sitch
1Th8/6/20159:000:300.470.210.2 0.49 -59%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
A18-49+ - The season-to-date adults 18-49 average compared with the season-to-date average for all original non-scripted series on the big four networks.

More on these numbers here.

More SpotVault in the Index.

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