Wednesday, September 26, 2012

SpotVault - Castle (ABC) - 2012-13 Ratings





Castle
Mondays, 10/9c, ABC







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Mo9/24/201210:001:0010.452.1633.117.42.62.28-8%
2Mo10/1/201210:001:0010.351.9534.917.72.11.99-4%
3Mo10/8/201210:001:0010.612.2635.216.72.22.19+1%
4Mo10/15/201210:001:0010.942.0535.717.42.31.97+1%
5Mo10/29/201210:001:0010.842.2636.215.62.32.02+9%
6Mo11/5/201210:001:0010.021.9534.815.62.11.88+1%
7Mo11/12/201210:001:0010.071.9533.115.02.21.99-4%
8Mo11/19/201210:001:0010.362.0535.615.52.51.85+8%
9Mo12/3/201210:001:008.501.7433.216.41.12.33-27%
10Mo1/7/201310:001:008.661.9534.918.02.52.26-16%
11Mo1/14/201310:001:009.141.9535.29.82.41.77+7%
12Mo1/21/201310:001:008.822.0535.49.52.61.79+12%
13Mo2/4/201310:001:008.891.8534.49.02.51.68+7%
14Mo2/11/201310:001:008.972.0534.19.23.01.81+11%
15Mo2/18/201310:001:009.852.3633.89.13.32.06+11%
16Mo2/25/201310:001:0010.772.3634.98.83.21.95+18%
17Mo3/18/201310:001:0011.262.2633.69.23.22.02+9%
18Mo3/25/201310:001:0010.572.1633.710.52.42.14-2%
19Mo4/1/201310:001:0011.792.2633.69.22.32.18+1%
20Mo4/15/201310:001:0010.182.0535.310.62.21.94+3%
21Mo4/22/201310:001:0011.762.3635.19.42.22.15+7%
22Mo4/29/201310:001:0010.532.0633.99.32.21.98+1%
23Mo5/6/201310:001:0010.842.0633.19.62.12.10-5%
24Mo5/13/201310:001:0011.162.1632.59.42.32.21-5%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
10.222.0425%-12%2.02+1%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Sa12/8/201210:001:003.00.6229.36.20.50.93-36%
2Mo12/10/201210:001:005.091.1333.614.21.21.45-24%
3Mo12/17/201210:001:005.161.1332.812.21.31.41-22%
4Mo1/28/201310:001:006.001.4435.37.72.51.19+18%
5Mo3/4/201310:001:006.761.4431.77.33.01.31+7%
6Mo4/8/201310:001:007.181.2335.615.62.11.35-11%
7Sa4/20/20139:001:002.60.5226.63.80.70.83-40%
8Sa4/20/201310:001:004.00.6229.06.20.50.94-36%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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