Thursday, September 20, 2012

War of 18-49 Update, So You Think You Can Dance (Summer 2012)

Let's take a look at the Summer 2012 season (the ninth overall) of So You Think You Can Dance on Fox.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Wednesday 8:001.5 1.972.7 -13%83marginal detail

Rating the Ratings: It was another SYTYCD season that started with some promise. On premiere night, it crushed ABC's new music series effort Duets, then it grew noticeably to a 2.7 in its Wednesday debut six days later. From there, pretty much all downhill. At summer's beginning, the show was in a dead heat with Fox's Gordon Ramsay cooking shows, but by the last month it was barely managing half of their ratings, and the last month of the season stuck at a really paltry 1.5. -13% isn't the worst drop ever, but this show was already on pretty shaky ground (as evidenced by the cancellation of the results night coming into this summer). The future is very uncertain. Grade: C.

Here's the now updated War of 18-49 post for So You Think You Can Dance.

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