Saturday, September 22, 2012

Spotted Ratings, Thursday 9/20/12: An Off-ul Beginning


WHAT MATTERS:
  • There may have been some signs of promise on the first two nights of NBC's week, but... it seems they're still NBC after all. The two-hour comedy block got off to a catastrophic start on pre-premiere week Thursday, with The Office leading the way at 9/8c but only managing to tie the season/series low point. It's down nearly half from the year-ago premiere! The return of Thursday Saturday Night Live election specials led off the night and literally managed less than a third of the demo audience they got when NBC first tried this in 2008. Up All Night and Parks and Recreation rounded out the bottoms of the hours with near-lowest ever performances. Yeeeesh. (Silver lining: the Up All Night result in particular may be a good omen for Community fans.)
  • On Fox, The X Factor made it a fourth straight night for the singing shows on the upside vs. last week. Glee came down a couple tenths from last week's premiere.
  • Elsewhere, Wipeout limped to the finish, down almost half from the year-ago finale and wrapping up a -20% summer overall. The NFL Network's Thursday Night Football (3.0) was weaker than last week's 3.8 premiere but I'd have expected even worse considering the blowout and less intriguing matchup.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Wipeout 3.94 1.2 +9%n/a 13/16 -48% +9% -41% 1.22
Grey's Anatomy (SR) 3.76 1.1 +69% -55% 1.16
Scandal (SR) 2.99 0.9 +50% -5% 0.99
The Big Bang Theory (SR) 7.91 2.1 +11% -9% 2.37
The Big Bang Theory (SR) 9.32 2.5 +67% -4% 2.42
Two and a Half Men (SR) 7.41 1.8 -14% +29% 1.53
Two and a Half Men (SR) 7.41 1.7 -15% +13% 1.68
Person of Interest (SR) 6.65 1.3 +30% -19% 1.29
SNL Weekend Update Thursday 5.15 1.6 n/an/a 1/1 n/a -11% +167% 1.90
Up All Night 3.11 1.3 n/an/a 1/1 -65% -38% +30% 1.35
The Office 4.28 2.1 n/an/a 1/1 -46% -22% +50% 2.01
Parks and Recreation 3.50 1.7 n/an/a 1/1 -19% -39% +55% 1.63
Rock Center 4.09 1.1 -21%-29% 2/2 n/a -24% +38% 1.10
The X Factor Thu 10.15 3.5 +13%n/a 1/2 n/a +13% +289% 3.61
Glee 7.46 2.9 -6%+13% 2/2 n/a -5% +152% 2.43
The Vampire Diaries (SR) 0.79 0.3 -25% -80% 0.38
The Next 0.78 0.3 +50%-25% 1/6 n/a +50% -77% 0.32

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

8 comments:

Spot said...

How is NBC going to last the year on Thursday? They have three midseason comedies, and one of those is going to need to replace The New Normal, to say nothing of what might be needed on Wednesdays. Is it possible that they'll try putting a drama on Thursdays at 8 after Up All Night and 30 Rock finish their thirteen? Or Wednesdays, after both comedies tank? They've got more dramas in the pipeline than comedies.

Spot said...

My guess is the Friday night lineup is likely to not happen now. Community replaces Up All Night, Whitney replaces whatever bombs hardest on Wednesday, and The Farm (if ready) also joins the Thursday lineup. My guess is that, generally speaking, they want to avoid incorporating new shows into this mess (except for a show that's a direct spin-off).

Spot said...

NBC gave up on Thursday, that was clear in May ... but this is really bad, this ratings would be awful even against full competition.
CBS comedy repeats won NBC originals by 0.3 A18-49, enough said.
Fox OK, but nothing to write home about.

Spot, if you're uninspired today:
The Mob Doctor repeat should beat Nikita's one. But will it be by more than 0.15 or less?
Feel free to ignore suggestion.

Spot said...

That's just unfathomably bad for NBC's comedies. I thought I was being harsh at 2.5. Blow this whole thing up. Greenlight a couple newbies and put Go On at 9.

Spot said...

Thanks, but no more Questions till Monday. Trying not to water it down with games most people don't care much about. Thought about doing the Emmys on Sunday but I don't really have any reason to predict in either direction. Mostly going to stick with entertainment programs rather than sports/specials.

I would think Mob Doc tonight gets at least a 0.4 to 0.5, while Nikita has been stuck at 0.2 all summer, so I take Mob Doc.

Spot said...

Yeah, probably TMD 0.4, Nikita 0.2, but could also be 0.3 to 0.2 . Or 0.4 to 0.3.
I have nothing against The Mob Doctor - for all I know it could actually be a good show. But since it's more than obvious DOA, let's bring it off air ASAP.

Spot said...

Three most young skewing programs of the night were all NBC.
Office 63%, Parks 62% , UAN 53% . Followed by The Next 51% , Glee 50% , Vampires 49% and Factor 44%. Others bellow 40%
That they get right ... moot point with such a low viewership.

Spot said...

NBC did disasterously, especially Up All Night.
That said, I think NBC's ratings might actually improve a little next week, in spite of increased competition.
Plenty of people are saying that the return of NBC's Thursday night lineup was poorly promoted. It makes sense that NBC wouldn't promote their Thursday night lineup, even if it's stupid for NBC to both premiere it early and not promote it. It's a plausible amount of stupidity, though.
I also wonder whether the Giants playing on the NFL Network may have disproportionately hurt NBC.

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