Sunday, September 16, 2012

SpotVault - The X Factor (Fox) - Fall 2012





The X Factor
Wednesdays and Thursdays on Fox






2012-13 Wednesday Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1We9/12/20128:002:008.733.41031.49.5n/a3.38+1%
2We9/19/20128:002:009.543.61132.39.7n/a3.43+5%
3We9/26/20128:002:009.633.41032.912.2n/a3.38+1%
4We10/3/20128:001:009.713.51132.210.2n/a3.26+7%
5We10/10/20128:002:009.563.51033.812.6n/a3.36+4%
6We10/17/20128:331:006.342.3634.610.91.22.20+4%
7Tu10/23/20129:301:005.712.3636.59.82.71.79+28%
8We10/31/20128:002:007.602.7831.710.4n/a2.77-2%
9We11/7/20128:002:007.032.6736.113.6n/a2.35+10%
10We11/14/20128:002:008.152.9834.011.2n/a2.69+8%
11We11/21/20128:002:007.282.2730.18.2n/a2.32-5%
12We11/28/20128:002:008.202.9834.912.5n/a2.67+9%
13We12/5/20128:002:008.252.8834.410.6n/a2.91-4%
14We12/12/20128:002:007.792.7833.810.1n/a2.86-6%
15We12/19/20128:002:008.352.7832.87.4n/a2.78-3%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
8.222.9245%-23%2.85+2%

2012-13 Thursday Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Th9/13/20128:001:008.283.11032.110.0n/a2.93+6%
2Th9/20/20128:001:0010.153.51131.010.0n/a3.46+1%
3Th9/27/20128:001:009.393.21031.813.0n/a3.33-4%
4Th10/4/20128:001:009.253.21031.512.0n/a3.30-3%
5Th10/11/20128:001:008.432.9834.312.4n/a2.63+10%
6Th11/1/20128:002:006.242.3635.613.6n/a2.15+7%
7Th11/8/20128:001:006.332.3634.213.7n/a2.21+4%
8Th11/15/20128:001:007.472.4733.812.0n/a2.24+7%
9Th11/22/20128:171:009.032.8928.911.86.82.53+11%
10Th11/29/20128:001:008.322.7834.112.3n/a2.49+9%
11Th12/6/20128:001:007.842.5732.911.8n/a2.82-11%
12Th12/13/20128:001:007.692.4732.011.4n/a2.81-15%
13Th12/20/20128:002:009.663.1932.68.2n/a3.26-5%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
8.272.7943%-22%2.77+1%

Fall 2012 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr9/28/20128:001:003.351.2425.65.1n/a1.46-18%
2Fr10/5/20128:001:003.091.1425.85.2n/a1.34-18%
3Fr10/12/20128:001:002.430.8327.37.3n/a0.95-16%
4Mo10/29/20128:002:001.990.7240.113.5n/a0.56+26%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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