Thursday, September 6, 2012

Spotted Ratings, Wednesday 9/5/12


WHAT MATTERS:
  • The NFL returned with what I would call fairly underwhelming numbers by the ridiculous ratings standards that this league has set. This game was down 1.2 points (11%) from the year-ago premiere despite including a Cowboys team that is usually a pretty massive draw. I shall wait a few weeks before declaring that the league is dead, though!!!
  • I will just reiterate the probably very obvious point that, for the second straight night, the DNC coverage on the broadcasters and CNN (1.1) and MSNBC (0.9) was way up vs. last Wednesday's RNC coverage, but Fox News (0.5) was wayyy down.

FULL TABLE:

Viewers A18-49 Last LeLa Avg Rank
The Middle (SR)3.941.0
Suburgatory (SR)2.690.9
Modern Family (SR)3.771.3
Suburgatory (SR)2.801.0
ABC Democratic National Convention4.621.1n/an/an/an/a
Big Brother Wed6.092.1-9%n/a+2%2/8
Criminal Minds (SR)5.291.2
CBS Democratic National Convention4.411.1n/an/an/an/a
NFL Kickoff10.683.9n/an/an/a1/1
Sunday Night Football23.899.7n/an/an/a1/1
So You Think You Can Dance4.211.5+0%n/a-28%11/13
Oh Sit!1.080.4+0%n/a+0%2/6
Supernatural (SR)0.800.3

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.

(R) - Repeat.
(SR) - Summer repeat. (for shows not currently in season)

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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