Monday, September 17, 2012

War of 18-49 Update, Hell's Kitchen (Summer 2012)

Let's take a look at the Summer 2012 season (the tenth overall) of Hell's Kitchen on Fox.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Monday 8:00/9:002.4 2.582.9 -2%109solid detail
Tuesday 8:002.0 2.312.6 -13%98marginal detail

Rating the Ratings: In the opening six weeks or so of the Hell's Kitchen season, it looked like it was just yet another reality series to take a fairly substantial decline. (You can see that in the Tuesday numbers, which were mostly from that period.) Then in mid-July or so, the Summer of Ramsay kicked in. That show and MasterChef picked up big in the weeks leading into the Olympics, then didn't really miss a beat afterwards. It left the show down about 7% for the summer in total, but trending better than that for most of the stretch run. Grade: B.

Here's the now updated War of 18-49 post for Hell's Kitchen.

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