HELL'S KITCHEN (FOX)
Scheduling history: Utility player Hell's Kitchen is the rare entertainment show to air on four different nights of the week and in all twelve months of the year. After two summers as a Monday/Tuesday show, Fox brought it back into the regular season in spring 2013, then aired the second half of the season on Thursday in the early summer. It had a similar arrangement in spring 2014, and quickly turned around as a Wednesday show on the fall 2014 schedule.
See (who saw) how it all began: Hell's Kitchen kicked off in the opening days of summer 2005, pulling a decent 6.80 million viewers and a 3.2/8 adults 18-49 rating on 5/30/05. But that'd actually end up being one of the lower-rated episodes of season one. It rose to a 3.5 demo in week two, then a 3.8 in week three. It came back down to into the low 3's for most of the rest of season one but spike big to a 4.4 in the season one finale.
The best of times: Time to sing the old refrain for Fox shows: Hell's Kitchen was at its best when it got to air after American Idol! It only got that honor in its fourth season, when it got moved to the regular season for the first time in part due to the dearth of programming because of the WGA strike. The show opened season four with 11.85 million viewers and a series-high 5.5/13 in the demo and usually broke a 5.0 in its post-Idol eps. In the back half of that season after Idol wrapped up, the show typically pulled around a 4.0 demo or a little over.
The worst of times: Since peaking with the partly post-Idol fourth season, each season of Hell's Kitchen has dropped from the previous one. After taking the 2009-10 season off from regular season action, it returned in fall 2010 to its worst numbers yet. On Thanksgiving Eve 2010, the show hit its lowest numbers yet, pulling then-series lows with 5.09 million viewers and a 2.2 demo. It finally went below a 2.0 for the first time in 2013 against regular season competition, and it plummeted as low as 1.1 for a Thanksgiving Eve airing on 11/26/14.
Then vs. now: For its first three years, it looked like Fox was successfully developing Hell's Kitchen into the #1 powerhouse of the summer. Since then, it's developed into something entirely different: a true utility player. Unlike certain other summer franchises we've looked at, this one hasn't completely imploded when put in the regular season. It's premiered in six different months and aired at least once in all twelve months of the year. Though the ratings have been declining over the last few years, it remains clear Fox can put this show just about anywhere at just about any time of year and do good business. As the network's struggles has intensified in recent years, that's really been put to the test. In 2012-13 season, it plugged up a tough Tuesday slot where their comedies had failed. Fox ordered considerably more new shows for 2013-14, but the quick failure of Rake called Hell's Kitchen back into the regular season. And in 2014-15, it will air two cycles significantly within a single regular season for the first time.
Adults 18-49 info by season:
|1||Summer 2005||Monday 9:00||3.41||2.8||4.4||detail|
|4||Spr/Sum 2008||Tuesday 9:00||4.65||+17%||3.6||5.5||detail|
|5||Spring 2009||Thursday 9:00||3.55||2.7||4.8||detail|
|6||Summer 2009||Tuesday 8:00||3.39||-27%||2.8||3.8||detail|
|7||Summer 2010||Tuesday 8:00/9:00||2.97||-12%||2.5||3.3||detail|
|8||Fall 2010||Wednesday 8:00/9:00||2.77||2.2||3.4||detail|
|9||Summer 2011||Mon 8:00, Mon 9:00||2.64||-11%||2.4||2.9||detail|
|10||Summer 2012||Mon 8:00, Mon 9:00||2.58||-2%||2.4||2.9||detail||B|
|11||Spr/Sum 2013||Tue 8:00, Thu 8:00||2.05||-21%||1.7||2.3||detail||C+|
|12||Spr/Sum 2014||Thursday 8:00||1.67||-19%||1.3||2.0||detail||C-|
|13||Fall 2014||Wednesday 8:00||1.34||-20%||1.1||1.5||detail||D+|
Historical-adjusted ratings by season:
|3||Summer 2007||106||big hit(sum)||2.00||+22%||95||120||99||120|
|6||Summer 2009||114||big hit(sum)||2.14||-20%||94||127||94||127|
|7||Summer 2010||106||big hit(sum)||2.01||-6%||90||118||104||118|
|10||Summer 2012||109||big hit(sum)||2.05||+4%||102||123||102||106|
*- For this winter's War of 18-49 updates, the A18-49+ is based on a projected league average, calculated by applying the league average's current year-to-year trend (thru 1/18/15) to the final 2013-14 average. This should help make these numbers compare more fairly with fall seasons past.
For more on The War of 18-49, my look at the history of primetime TV's veteran shows, see the Index.