Thursday, July 21, 2011

War of 18-49 Update, Bones (2010-11)

Let's take a look at the 2010-11 season (the sixth overall) of Bones on Fox.

2010-11 adults 18-49 low/average/high: 2.2/2.99/3.9

Rating the Ratings: Since season two, Bones seasons have been incredibly consistent, with each average somewhere between a 2.8 and 3.2 demo. This 2.99 average would seem to fit in nicely with that, but the problem is that the second half of season six aired with the benefit of a huge American Idol lead-in, the first time this show's had that boost since season one. So the best apples-to-apples comparison is probably the fall ratings. And the show's 2.53 average was down 11% from its 2009-10 fall average. Its competition was among its toughest yet, facing Big Bang Theory in the fall and the Grey's Anatomy/The Office/CSI gauntlet in 2011, but it remained a pretty solid player for Fox and was even outrating fellow Fox drama House for the first time in the late spring. Grade: B-.

Here's the now updated War of 18-49 post for Bones.

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