Thursday, July 14, 2011

War of 18-49 Update, The Celebrity Apprentice (Spring 2011)

Let's take a look at the spring 2011 season (the eleventh overall and the fourth celebrity edition) of The Celebrity Apprentice on NBC.

Spring 2011 adults 18-49 low/average/high: 2.4/2.82/3.1

Rating the Ratings: If you count the original recipe Apprentice and the celebrity editions as two separate series, then this marks the first time in the history of Apprentice that a season has grown from the previous season. (The only previous growth came with the advent of the celebrity edition.) In fact, it's the first season that wasn't down double-digits! It was up less than 1% from the spring 2010 edition, but that's still a pretty drastic difference from the typical Apprentice trend. Some might credit some of that initial interest to the hype surrounding Donald Trump's potential presidential run, and indeed the season did tail off toward the end and only picked up to a 3.0 demo for the finale. However, it was a pretty solid season overall, as the show didn't miss a beat from the epic fail of the original recipe revival last fall. Grade: B+.

Here's the now updated War of 18-49 post for The Apprentice.

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