Wednesday, July 6, 2011
2010-11 adults 18-49 low/average/high: 3.1/3.46/4.0
Rating the Ratings: Across the previous three years, there was no show on TV more consistent ratings-wise than Criminal Minds, averaging right around a 3.6 demo year in and year out. So a 4% drop for the show in 2010-11 almost seems like a big deal! Though its competition remained pretty stout (with Modern Family growing into one of TV's biggest hits this season), the show also had a consistently solid lead-in for the first time in years, with a couple cycles of Survivor shifting over to Wednesday. All things considered, I think I should be a little harder on this season than the typical -4% year. Maybe this slight downturn is a sign of bigger things to come. Grade: B-.
Here's the now updated War of 18-49 post for Criminal Minds.