Tuesday, July 5, 2011

War of 18-49 Update, CSI: Miami (2010-11)

Let's take a look at the 2010-11 season (the ninth overall) of CSI: Miami on CBS.

2010-11 adults 18-49 low/average/high: 1.8/2.42/3.2

Rating the Ratings: Let's get the bad news out of the way first: the show's 2.42 average in 2010-11 was down an ugly 33% from its 2009-10 average. That's pretty bad almost any way you slice it. But there was some good news (or excuses?): the show provided a decent timeslot improvement for CBS compared to what they usually got from the final season of Cold Case last season. And it was certainly in a much tougher situation, having to face Sunday Night Football, frequently start with delays due to CBS' football overruns and lead out of decently-rated Undercover Boss rather than the biggest scripted show on TV (The Big Bang Theory) as the previous year. But none of that really covers up that 33% number. In a year, this went from the strongest 10:00 show on TV (and also the highest-rated of the CSI series last year) to a pretty mediocre player that wasn't necessarily a mortal lock to even come back. As we'll see later this week, this was just one bad story in a particularly rough season in CSI-land, but the show still returns to the Sunday hour next season. Grade: D.

Here's the now updated War of 18-49 post for CSI: Miami.

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