Wednesday, July 27, 2011

War of 18-49 Update, America's Next Top Model (Spring 2011)


Let's take a look at the spring 2011 cycle (the sixteenth overall) of America's Next Top Model on the CW.


Fall 2010 adults 18-49 low/average/high: 0.9/0.98/1.1.

Rating the Ratings: Though Top Model took a reasonable enough drop in its fall 2010 season, things completely fell apart this spring. This spring season was down a whooping 35% from the spring 2010 campaign. It did have to face American Idol more often than in the average season (since it now faced the longer performance shows), but the show didn't even recover at all when it got moved to 9/8c late in the season. It also didn't seem to drum up any interest as the season progressed, with the finale fizzling into the show's third-ever sub-2 million viewer performance. The 0.9 demo for the finale was down 47% year-to-year (from a 2010 finale that also faced Idol)! Despite its lack of a real boost at 9/8c, the CW will keep it there this fall. Overall, I'll keep it above a complete fail since it did have more Idol competition, but it's really close. Grade: D-.

Here's the now updated War of 18-49 post for America's Next Top Model.

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