Wednesday, December 8, 2010

War of 18-49 Update, America's Next Top Model (fall 2010)

Let's take a look at the fall 2010 cycle (the fifteenth overall) of America's Next Top Model on the CW.

Fall 2010 adults 18-49 low/average/high: 1.1/1.30/1.5.

Rating the Ratings: C+. Top Model is still one of the CW's strongest shows, but the drops continue; it's down 14% from the 1.51 average posted in both the fall 2009 and spring 2010 cycles. That's not a bad drop for a show of this age, and it's the show's smallest year-to-year percentage drop in the fall since 2007.  It's been clearly eclipsed by sophomore The Vampire Diaries for the top spot on the CW totem pole; even that 1.5 high for the season finale trails the vast majority of TVD episodes to date this season. But I suppose it's good news for the CW that their top program is finally something actually developed in the CW era.

Here's the now updated War of 18-49 post for Top Model.

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