Monday, December 20, 2010

War of 18-49 Update, The Biggest Loser (fall 2010)

Let's take a look at the fall 2010 season (the tenth overall) of The Biggest Loser on NBC.

Fall 2010 adults 18-49 low/average/high: 2.3/2.73/4.0

Rating the Ratings: Start with the good news: this season of The Biggest Loser certainly ended on a high note. After spending most of the season hovering around a 2.5 demo, it moved to 9pm (away from heavy competition like Glee and Dancing with the Stars) and posted a 2.9, 3.1, and 4.0 in its final three weeks. Did that save an otherwise awful season?  Not really. Despite the rally, the 2.9 and 3.1 were still more than 15% behind their corresponding eps in the fall 2009 season, and the 4.0 was still 20% behind last fall's 5.0 finale. Overall, the season finished down a whooping 27% from last fall and was a little over 15% lower than the show's weakest previous season (fall 2008). It was really the first major downturn for an otherwise fairly consistent show, and so it still deserves a bad grade. But I'll give it a little better one than the season as a whole likely deserves because of its late rally. Grade: D+.

Here's the now updated War of 18-49 post for The Biggest Loser.

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