Tuesday, December 14, 2010

War of 18-49 Update, Dancing with the Stars (fall 2010)

Let's take a look at the fall 2010 season (the eleventh overall) of Dancing with the Stars on ABC.

Monday Fall 2010 adults 18-49 low/average/high: 4.0/4.33/5.1
Tuesday Fall 2010 adults 18-49 low/average high: 3.1/3.78/5.3

Rating the Ratings: Dancing has been up on a year-to-year basis pretty much throughout this fall season, though to be fair that fall 2009 season was by far the weakest in the history of the show. Even if you throw that season out, the show's about even with the fall cycle of two years ago, and in primetime these days that's an accomplishment. The Tuesday average was the show's best since fall 2008, and the finale number was the best since 2007. Though last spring's Monday average was higher, this fall's Monday performance was more consistent; the spring season started at a massive 6.4 and declined almost every week, while the fall stayed in the low 4's pretty much starting in the third week. Overall, another stout season turned in by this franchise. Grade: A-.

Here's the now updated War of 18-49 post for Dancing with the Stars.

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