Wednesday, December 15, 2010

War of 18-49 Update, The Amazing Race (fall 2010)

Let's take a look at the fall 2010 season (the seventeenth overall) of The Amazing Race on CBS.

Fall 2010 adults 18-49 low/average/high: 2.6/3.32/3.8

Rating the Ratings: As usual, the fall ratings for the Race are a bit of an up-and-down affair on a week-to-week basis due to the wackiness of the football overruns. But at the end of the day, after spending the early part of the season up year-to-year, the show settled into the low 3's and then spiked to a 3.7 for Sunday's finale. That left the season average at a 3.32, down 2% from last fall's version but still the second-highest cycle by average in the last five. -2% is a fine number these days, and while the show's still not one of its strong network's standouts, it's the very definition of a solid player. Grade: B.

Here's the now updated War of 18-49 post for The Amazing Race.

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