Wednesday, December 22, 2010

War of 18-49 Update, Survivor (fall 2010)


Let's take a look at the fall 2010 season (the twenty-first overall) of Survivor on CBS.


Fall 2010 adults 18-49 low/average/high: 3.2/3.68/4.1

Rating the Ratings: This was the lowest-rated season of Survivor ever, but not by much. It's down a mere 5% from the fall 2009 season (the show's previous weakest) and just 6% from the impressive Heroes vs. Villains campaign in the spring. The 4.1 for the season finale was also the lowest in the history of the show, but most recent finales have been in the low 4's. Once again, nothing to be concerned about. Usually I'd dole out about a B for a low single-digits drop (see The Amazing Race), but I'm knocking this one up a notch because the show took that small drop while moving nights, and its raw numbers are also a bit stronger than the Race. Overall, the show made the transition to Wednesday in fine form. Grade: B+.

Here's the now updated War of 18-49 post for Survivor.

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