Wednesday, July 6, 2011

War of 18-49 Update, CSI (2010-11)

Let's take a look at the 2010-11 season (the eleventh overall) of CSI on CBS.

2010-11 adults 18-49 low/average/high: 2.3/2.96/3.4

Rating the Ratings: In what was overall a pretty terrible season for the CSI brand, it might be the mothership that actually had the best year of the three. Its 13% drop year-to-year was its smallest percentage drop in the last five seasons, as it finally managed to slow down the bleeding that's been pretty serious especially since William Petersen left (but to some extent even before that). In the last few weeks of the season, its year-to-year drops grew to around 20%, but otherwise it was one of the healthier recent seasons. It also reclaimed its crown as the highest-rated of the CSI series, a position it lost for the first time last season. Still, those drops were enough to make CSI one of CBS' weaker 9/8c offerings, so it's getting bumped to Wednesdays at 10/9c in the fall while newbie Person of Interest will inherit the timeslot CSI's held for over a decade. Grade: C+.

Here's the now updated War of 18-49 post for CSI.

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