Wednesday, July 20, 2011

War of 18-49 Update, The Simpsons (2010-11)


Let's take a look at the 2010-11 season (the twenty-second overall) of The Simpsons on Fox.

2010-11 adults 18-49 low/average/high: 2.3/3.21/5.7

Like Family Guy, the other Fox animation anchor, The Simpsons turned in another pretty solid season. It dropped just 5% from its 2009-10 average, which is a little worse than the previous year (when 2009-10 was dead even with 2008-09) but still pretty good. The show did get weaker in the spring as usual, but it wasn't taking the huge year-to-year drops in the spring as Family Guy somewhat alarmingly did. Overall, this generation-old show just keeps plugging away, and prepare for yet another year of The Simpsons having some of the most expensive ad spots in television. Grade: B.


Here's the now updated War of 18-49 post for The Simpsons.

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