Tuesday, July 12, 2011

War of 18-49 Update, The Biggest Loser (Winter/Spring 2011)

Let's take a look at the winter/spring 2011 season (the eleventh overall) of The Biggest Loser on NBC.

Winter/spring 2011 adults 18-49 low/average/high: 2.3/2.84/3.3

Rating the Ratings: This winter/spring season of The Biggest Loser took a 15% drop from the winter/spring 2010 edition. The good news is that drop is much smaller percentage-wise than the fall season took. The bad news is that this was the first winter/spring edition that didn't have to go up against American Idol, as that show got shipped to Wednesday/Thursday. Considering how much Idol seems to hurt fellow unscripted shows, that makes this worse than your average 15% drop. And it didn't pick up at the end of the season to the extent that this show always seems to; its 3.1 season finale was by far the show's weakest ever and down more than 20% from last spring's. Grade: D+.

Here's the now updated War of 18-49 page for The Biggest Loser.

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