Tuesday, July 26, 2011

War of 18-49 Update, One Tree Hill (2010-11)

Let's take a look at the 2010-11 season (the eighth overall) of One Tree Hill on the CW.

2010-11 adults 18-49 low/average/high: 0.6/0.86/1.2

Rating the Ratings: 2009-10 saw One Tree Hill take an alarming 23% drop, and the 2010-11 season was almost as bad, finishing down 21% from 2009-10. That kind of drop was expected coming into the season mostly because we thought it'd be facing the Tuesday edition of American Idol in the spring. The CDub's "Idol bait" plan for OTH got foiled when Fox moved Idol to Wednesday/Thursday, but the drops were still considerable. The show even posted a couple paltry 0.6 demos in early May. This show's second wind was one of the CW's few early success stories, but that second wind has clearly passed, and the net will be holding the erratically-scheduled One Tree Hill for, fittingly, one final midseason run scheduled who-knows-where. Grade: D+.

Here's the now updated War of 18-49 post for One Tree Hill.

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