Wednesday, July 13, 2011

War of 18-49 Update, Law & Order: SVU (2010-11)

Let's take a look at the 2010-11 season (the twelfth overall) of Law & Order: SVU on NBC.

Winter/spring 2011 adults 18-49 low/average/high: 2.0/2.58/3.2

Rating the Ratings: After spending over half a decade turning in right around a 5.0 demo, Law & Order: SVU then started dropping pretty quickly, taking a 15%+ drop in three of the last four years leading into this one. Stopping the bleeding might have seemed pretty improbable as the show wraps up its dozenth season, but SVU managed to do it, dropping just 4% overall year-to-year. The 3.2 demo it managed in its two-hour season premiere was one of the more surprising happenings of the 2010 premiere week (way up year-to-year), but the show settled from there and was usually just a little down from last year's numbers. It turned in a solid year as, once again, NBC's top-rated drama (not saying much), but uncertainty lies ahead in 2011-12 as the show loses one of its two iconic leads and phases out the other. Grade: B+.

Here's the now updated War of 18-49 page for Law & Order: SVU.

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