Friday, July 8, 2011

War of 18-49 Update, CSI: NY (2010-11)

Let's take a look at the 2010-11 season (the seventh overall) of CSI: NY on CBS.

2010-11 adults 18-49 low/average/high: 1.6/1.75/2.0

Rating the Ratings: As with the other CSI spinoff, the drop for CSI: NY in 2010-11 looks catastrophic on the surface: season seven was down 42% from season six! But CSI: NY can point to its move to Friday as a big reason for the decline. CSI: NY did go from a show dropping a big chunk of its Criminal Minds lead-in to one of the leading players on Friday night, and it helped launch Friday newbie Blue Bloods in a two-hour block that will return intact next season. However, I don't think we can just write off the whole 42% as being "a Friday thing." CSI: NY failed to even match Medium's demo average in the timeslot last season, which I think is something of a disappointment. However, it was up year-to-year vs. Medium toward the end of the season, and it certainly did a lot better than Medium this season. Overall, a pretty mixed bag, but I think a little more bad than good. Grade: D+.

Here's the now updated War of 18-49 post for CSI: NY.

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