Tuesday, July 30, 2013

War of 18-49 Update, Hell's Kitchen (Spring/Summer 2013)

Let's take a look at the spring/summer 2013 season (the eleventh overall) of Hell's Kitchen on Fox.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Tue 8:00, Thu 8:001.7 2.052.3 -17%97marginal detail

Rating the Ratings: The worst assumption you can make about Hell's Kitchen is that it has settled into a certain scheduling pattern. After a few years back in full-fledged summer mode, Hell's made yet another return to the regular season in spring 2013. Its timeslot was pretty brutal, against The Voice and NCIS, so Hell's did pretty well in turning in a very consistent 2.0ish every week. It continued to pull those numbers once it got moved to Thursday in the summer, failing to swing up as many recent Hell's seasons have. But the regular season slot gets a bit of a pass compared to the average -17% season. Grade: C+.

Here's the now updated War of 18-49 post for Hell's Kitchen.


Spot said...

Wow I think that is too harsh. Considering Fox's relative landscape and the fact that it was so consistent against the voice and ncis i would give it something like a b

Spot said...

Maybe had it held up better in the summer. I would go B-.

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