Tuesday, July 30, 2013

Spotted Ratings, Sunday 7/28/13


WHAT MATTERS:
  • The return of CBS' Unforgettable was rather forgettable, barely doing half of its Big Brother lead-in's demo rating. Essentially it pulled the ratings of a high-end CBS drama repeat, which I'm guessing is not what they were looking for out of the premiere. The incompatibility between BB and Unforgettable was on display; Big Brother's audience was 43% 18-49 viewers, while the Unforgettable number was a mere 23% (which is almost exactly how its later post-NCIS: LA eps skewed in 2012).
  • Cable's highlight again was Lifetime's Devious Maids (1.1), up to its third series high in four weeks. It was Lifetime's first 1.1+ rating out of a scripted program in 2013.
FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
America's Funniest Home Videos (SR) 4.31 0.8 -20% +14% 0.97
Celebrity Wife Swap 2.95 1.1 +10%-20% 6/9 n/a +10% +69% 1.38
Whodunnit? 3.04 1.1 +10%+10% 2/6 n/a +5% +175% 1.22
Castle (SR) 2.79 0.6 +0% +9% 0.85
60 Minutes (SR) 8.36 1.0 +25% +25% 1.21
Big Brother Sun 6.81 2.3 -8%+25% 2/5 +21% -8% +24% 2.60
Unforgettable 7.15 1.3 n/an/a 1/1 -55% +100% +189% 1.20
The Mentalist (SR) 4.61 0.7 +8% +8% 0.94
America's Got Talent (R) 3.07 0.7 -10% -93% 0.82
Law and Order: SVU (SR) 2.80 0.7 -22% -95% 0.91
Crossing Lines 2.97 0.5 +0%-22% 4/6 n/a -9% -96% 0.79
American Dad! (SR) 1.50 0.7 +17% -13% 0.89
The Simpsons (SR) 1.83 0.9 +0% +0% 1.23
The Simpsons (SR) 2.86 1.4 +0% +8% 1.68
Bob's Burgers (SR) 2.55 1.3 +0% +0% 1.52
Family Guy (SR) 3.18 1.6 +7% +0% 1.63
Family Guy (SR) 3.50 1.6 +45% +0% 1.67

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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