Monday, July 22, 2013

War of 18-49 Update, The Mentalist (2012-13)


Let's take a look at the 2012-13 season (the fifth overall) of The Mentalist on CBS.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Sunday 10:001.4 1.722.1 -34%82marginal detail

Rating the Ratings: The Mentalist became the latest veteran CBS drama shuffled off to Sunday, and the results weren't pretty. It lost about a third of last year's demo audience, about the same drop as CSI: Miami took in its first Sunday season. Two years ago I gave Miami's 33% drop a "D" grade. While Miami had a much better lead-in in its first Sunday season (Undercover Boss (121) vs. this year's The Good Wife (79)) it was also coming from a much better lead-in the year before (The Big Bang Theory (188) vs. Person of Interest (122)), so I think that's about a wash. I'm bumping up the grade just a teensy bit just because it seems Sunday's getting tougher in general, though I still believe it should've done better than this. CBS will phone in the night with the Good Wife/Mentalist combo again in 2013-14. Grade: D+.

Here's the now updated War of 18-49 post for The Mentalist.

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