Monday, July 8, 2013

War of 18-49 Update, Castle (2012-13)

Let's take a look at the 2012-13 season (the fifth overall) of Castle on ABC.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Monday 10:001.7 2.042.3 -12%97marginal detail

Rating the Ratings: Castle's usual lead-in, Dancing with the Stars, had a rather disastrous season. And early on, it looked like Castle might join it; the show's 2.1 premiere was down about a third year-to-year. But Castle held up very well post-premiere and closed the vast majority of that year-to-year deficit over the course of the season. By season's end, it was actually beating competing procedural Hawaii Five-0 with some consistency, and it also tied or beat the DWTS rating on a few occasions. Though the drop was still in the double digits, this was arguably one of Castle's most valuable seasons, as it really proved itself a decent player even with DWTS diminished. Grade: B.

Here's the now updated War of 18-49 post for Castle.


Spot said...

I agree with this a lot, Castle really impressed me this year, it was practically even year to year after accounting for the league average decline, and this coming after the lousy DWTS season.

Spot said...

When a show goes from a league-average show that relies on a strong lead-in to a league-average show that doesn't, it's been a very good year.

Did Castle actually grow in True2 this season? It certainly doesn't look like it fell by 12%.

Spot said...

I hesitate to make year-to-year comparisons with that number because all of the other environmental changes, but it was down 3% (2.09 to 2.02).

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