Monday, July 29, 2013

War of 18-49 Update, The Bachelor (Winter 2013)


Let's take a look at the winter 2013 season (the seventeenth overall) of The Bachelor on ABC.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Monday 8:002.3 2.753.8 +7%131hit detail

Rating the Ratings: One of primetime's truly never-say-die franchises had yet another resurgence this winter, building on the momentum from a fairly steady season of The Bachelorette the previous summer. Normally going +7% would warrant an A- or maybe even A grade, but this season's growth was not quite as "organic" as with some shows; it mostly went up because it never had to go up against Monday behemoth The Voice. In the first month of the season, when the comparisons were more apples-to-apples, it was basically even year-to-year, and then all the growth came in the last several weeks when it did much better than the against-Voice 2012 eps. Conversely, this summer's season of The Bachelorette has struggled out of the gate when it had to face The Voice. So that competition difference clearly matters. Still, even if it were "truly" an even season as the first month suggested, that's a very good thing in a year of double-digit league average declines. Grade: B+.

Here's the now updated War of 18-49 post for The Bachelor.

2 comments:

Spot said...

When I saw the grade before reading I thought you were giving it too much of a low grade after its fantastic season but you are spot on regarding it not facing the voice. One more reason why abc should have swapped its monday and sunday lineups, but well, what can you do if they insist on it.

Spot said...

In fairness, if you switch out DWTS to Sunday, you also have to switch it out to one regular season run a year, because the UK mothership would get in the way of the fall scheduling. Having said that, the results show has never been recorded on Sunday even when it's aired there - the lack of time zone issues here means you can do a results show on the same night - but there's *checks* no late night transatlantic departures from London. The earliest London-LA flight on a Sunday gets into LAX at around 1300 PT, and an 8/7c start time means taping would start on the live show at 1700 PT - I don't know how viable that would be.


Of course, DWTS is hit so much more by The Voice than The Batchelor is that the two should just switch cycles already anyway. But ABC decided to focus their rebuilding efforts on Tuesday, which would have been a good idea if they hadn't completely fumbled on their comedy skedding.

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