Tuesday, July 16, 2013

War of 18-49 Update, The Biggest Loser (Spring 2013)


Let's take a look at the spring 2013 season (the fourteenth overall) of The Biggest Loser on NBC.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Monday 8:002.0 2.323.0 +6%110solid detail

Rating the Ratings: Jillian was back, and so was The Biggest Loser. After four straight seasons of 15%+ year-to-year declines, NBC scaled the show back to just one season a year and reinstalled the face of the program, and it paid off. The Biggest Loser started with a huge 3.0 for a special Sunday premiere, had a huge spike to 2.7 for its March 18 finale, and in between were a lot of low 2's. It was really the only piece of NBC's first quarter 2013 schedule that wasn't a massive disaster, and it was in fact a pretty big success. It's back into the fall rotation for 2013-14, but its Tuesday episodes will be just one hour. Grade: A-.

Here's the now updated War of 18-49 post for The Biggest Loser.

2 comments:

Spot said...

Also impressive for The Biggest Loser was achieving growth against ABC's Bachelor, which also grew roughly the same year-to-year (7%).

Spot said...

Yeah I agree. Both shows were highlights from this winter ratings wise IMO

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