Friday, July 12, 2013

War of 18-49 Update, Bones (2012-13)


Let's take a look at the 2012-13 season (the eighth overall) of Bones on Fox.

TimeslotLo AvgHi y2yA18-49+ LabelResults
Monday 8:001.9 2.142.6 -11%101solid detail

Rating the Ratings: Fox's always reliable procedural turned in yet another solid season, dropping in line with the league average even with a tougher timeslot than last year. This time, it led off the Monday lineup for the full season. Bones hung around 2.0 for most of the fall and got no help from newbie lead-out The Mob Doctor. But things picked up in the winter as midseason newbie The Following found some heat in the 9:00 hour. In the closing weeks of the season, Bones was virtually even with its delivery from a year ago. Despite another nice campaign from Bones, Fox is pulling out one of its old upfront tricks: promising to move the show to Friday night, this time in the "late fall." We shall see. Grade: B.

Here's the now updated War of 18-49 post for Bones.

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