Friday, July 12, 2013

Spotted Ratings, Wednesday 6/26/13, 7/3/13, 7/10/13


WHAT MATTERS:
  •  Big Brother's arrival on Wednesday didn't really help out The American Baking Competition. It looked like it might be starting to build a renewal case in the weeks prior to BB's arrival, but a sputtering out at 1.1 in the closing weeks was not how it was hoping to finish.
  • Meanwhile, NBC introduced the second night of America's Got Talent last Wednesday in very potent fashion. It was 18% below the premiere of the second night last year, but that point was far closer to the beginning of the AGT season. This number was actually quite far ahead of what Got Talent was doing on Wednesdays in July last year. That number provided a nice launch-pad for NBC's last summer scripted newbie Camp, which at least started off much better than the others.
  • Most exciting on cable was FX's fairly mediocre launch of The Bridge (0.9). On the recent FX drama totem pole, it fell right in the middle of that huge gap between the bomb Terriers (0.5) and Lights Out (0.6) premieres and almost everything else (in the low-to-mid-1's). 0.9 is certainly not an unworkable number, but it's gonna have to hope for a better post-premiere hold than The Americans (which began at 1.2 but settled at 0.5 to 0.6).

WEDNESDAY 6/26/13 FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle (SR) 3.52 0.8 -11% -11% 1.05
Family Tools 2.79 0.7 -22%-11% 8/8 n/a -22% -13% 1.07
Modern Family (SR) 3.63 1.1 -8% -15% 1.56
How to Live 3.06 0.9 -10%-8% 13/13 n/a -10% -31% 1.21
The Lookout 3.55 0.9 -18%-10% 5/5 n/a -14% -14% 1.21
Big Brother Thu 6.51 2.2 n/an/a 1/1 -15% +76% +159% 2.78
The American Baking Competition 5.10 1.2 +0%n/a 1/5 n/a +14% -11% 1.38
Criminal Minds (SR) 5.68 1.3 +24% +18% 1.62
Dateline Fri (SR) 5.19 1.1 -37% -42% 1.42
Law and Order: SVU (SR) 4.73 1.0 -55% -63% 1.30
Chicago Fire (SR) 2.90 0.7 -74% -77% 0.94
MasterChef 5.57 2.2 -4%n/a 7/11 -2% +7% +2% 2.78
MasterChef 6.21 2.5 +14%n/a 2/12 +11% +9% +19% 2.84
Arrow (SR) 1.34 0.3 -25% +20% 0.40
Supernatural (SR) 0.97 0.3 -25% +50% 0.40

WEDNESDAY 7/3/13 FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle (SR) 3.15 0.7 -13% +40% 1.09
Family Tools 2.35 0.6 -14%-13% 9/9 n/a -14% +20% 1.03
Modern Family (SR) 2.96 0.8 -27% +0% 1.34
The Neighbors (SR) 2.24 0.6 -33% -25% 1.03
The Lookout 3.10 0.8 -11%-33% 6/6 n/a -16% +60% 1.26
Big Brother Thu 5.42 1.7 -23%n/a 2/2 n/a -23% +183% 2.52
The American Baking Competition 4.70 1.1 -8%-23% 4/6 n/a -8% +69% 1.57
CSI (SR) 4.65 0.9 -28% +6% 1.29
America's Got Talent (R) 5.11 1.1 +2% -14% 1.62
Chicago Fire (SR) 2.44 0.6 -14% -52% 0.84
MasterChef (R) 2.80 1.1 -50% +83% 1.65
MasterChef (R) 2.53 1.0 -60% +82% 1.54
Arrow (SR) 1.04 0.3 -14% +50% 0.46
Supernatural (SR) 0.77 0.3 +0% +50% 0.48

WEDNESDAY 7/10/13 FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle (SR) 3.35 0.7 +0% -30% 0.96
Family Tools 2.51 0.6 +0%+0% 9/10 n/a +0% -40% 1.02
Modern Family (SR) 2.79 0.9 +13% -36% 1.28
The Neighbors (SR) 2.23 0.7 +17% -50% 1.01
The Lookout 2.85 0.7 -13%+17% 7/7 n/a -7% -33% 0.99
Big Brother Wed 5.95 2.0 +5%n/a 1/2 n/a +18% +135% 2.74
The American Baking Competition 4.83 1.1 +0%+18% 4/7 n/a -4% +0% 1.23
Criminal Minds (SR) 4.83 1.1 +22% -4% 1.38
America's Got Talent (R) 6.24 1.3 +30% +37% 1.80
America's Got Talent Wed 10.71 2.8 n/an/a 1/1 -18% +115% +40% 3.20
Camp 5.00 1.5 n/an/a 1/1 n/a +131% +25% 1.53
MasterChef 5.44 2.2 -12%n/a 8/13 -12% +110% +5% 3.00
MasterChef 5.46 2.3 +5%n/a 5/14 -8% +130% +21% 2.51
Arrow (SR) 1.11 0.3 +20% +0% 0.43
Supernatural (SR) 0.87 0.4 +33% +33% 0.50

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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