Thursday, July 4, 2013

SpotVault - Siberia (NBC) - Summer 2013 Ratings





Siberia
Mondays, 10/9c, NBC







Summer 2013 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Mo7/1/201310:001:003.071.1333.48.82.01.13-3%
2Mo7/8/201310:001:002.600.9331.88.41.51.07-16%
3Mo7/15/201310:001:002.360.8231.68.11.30.99-19%
4Mo7/29/201310:001:001.930.7232.38.31.20.88-20%
5Mo8/5/201310:001:001.800.6234.09.51.30.74-18%
6Mo8/12/201310:001:001.760.7231.98.61.40.86-19%
7Mo8/19/201310:001:001.830.7230.29.41.10.99-29%
8Mo8/26/201310:001:001.730.6229.26.91.30.81-26%
9Mo9/2/201310:001:001.730.6231.37.61.90.65-8%
10Mo9/9/201310:001:001.810.6232.013.81.70.79-24%
11Mo9/16/201310:001:001.750.6232.911.41.60.74-19%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
2.030.7245%0.88-18%

Summer 2013 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr7/5/20138:001:002.450.6223.63.4n/a0.92-35%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Recent Siberia posts
More SpotVault in the Index.

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