Thursday, September 27, 2012

SpotVault - New Girl (Fox) - 2012-13 Ratings





New Girl
Tuesdays, 9/8c, Fox







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Tu9/25/20128:000:305.352.8930.812.4n/a2.98-6%
2Tu9/25/20129:000:305.182.8734.111.42.12.64+6%
3Tu10/2/20129:000:304.992.8736.210.21.62.41+16%
4Tu10/9/20129:000:304.942.7734.710.51.52.53+7%
5Tu10/23/20129:000:305.162.7735.510.01.42.43+11%
6Tu10/30/20129:000:304.752.3638.011.51.42.00+15%
7Tu11/13/20129:000:304.352.2634.98.71.12.06+7%
8Tu11/20/20129:000:304.112.0535.68.51.11.83+9%
9Tu11/27/20129:000:304.122.3636.010.91.42.12+9%
10Tu12/4/20129:000:304.102.0535.87.81.12.07-3%
11Tu12/11/20129:000:304.182.0536.88.40.82.10-5%
12Tu1/8/20139:000:303.782.1535.58.11.22.19-4%
13Tu1/15/20139:000:303.651.9535.87.81.11.98-4%
14Tu1/22/20139:000:304.052.2538.67.51.21.99+10%
15Tu1/29/20139:000:304.742.6737.28.51.62.40+8%
16Tu2/5/20139:000:304.832.6736.59.91.52.59+0%
17Tu2/19/20139:000:304.312.2635.38.81.22.34-6%
18Tu2/26/20139:000:304.292.3634.67.91.42.39-4%
19Tu3/19/20139:000:304.262.3634.48.22.12.29+0%
20Tu3/26/20139:000:304.192.2636.59.11.92.10+5%
21Th4/4/20139:000:304.772.0631.99.33.22.07-3%
22Tu4/9/20139:000:304.092.2634.98.72.02.20+0%
23Tu4/30/20139:000:303.572.0632.89.92.02.28-12%
24Tu5/7/20139:000:303.942.1632.89.91.92.41-13%
25Tu5/14/20139:000:304.072.1633.110.02.02.36-11%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
4.392.3066%-29%2.27+1%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Tu12/18/20129:000:301.720.8234.110.30.81.13-30%
2Tu12/25/20128:000:301.870.7231.06.8n/a0.77-9%
3Tu12/25/20128:300:301.470.6231.05.00.70.87-31%
4Tu12/25/20129:000:301.520.6231.64.50.60.90-33%
5Tu12/25/20129:300:301.760.7233.85.50.60.99-29%
6Tu1/1/20139:000:301.600.7237.68.10.50.97-28%
7Tu1/1/20139:300:301.700.8241.38.90.70.99-19%
8Tu2/12/20138:300:302.381.1335.15.71.11.16-5%
10Tu4/2/20139:000:302.591.3433.46.92.01.33-2%
11Tu4/16/20139:000:302.271.1333.97.02.11.09+1%
12Tu4/23/20139:000:302.361.2334.57.52.11.18+2%
13Mo5/20/20139:000:301.340.6233.39.00.60.95-37%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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