Monday, September 24, 2012

First Two Weeks, Go On


WEEK ONE
Go On was the first official scripted series premiere of the 2012-13 season, making its Tuesday 9/8c debut during the pre-pre-premiere week on September 11. It pulled a 3.4 demo and held most of its lead-in from The Voice (which averaged a 4.0 overall and a 4.3 in the 8:30 half-hour). Considering NBC's highest-rated scripted show last season averaged a 2.77, that's a pretty promising start despite the relative lack of competition.


WEEK TWO
Week two again saw a dearth of competition, plus a stronger lead-in as The Voice took a surprising upward turn in week two. But Go On was up to the non-challenge and held 100% of its demo audience, posting another 3.4.

PROGNOSIS
I said in the fall preview that I would find it pretty surprising if this show didn't make a season two, so why would I change my mind after a couple solid performances? There's obviously still a pretty hearty amount of uncertainty, since a huge wave of competition's gonna come flooding in next week, but the show has built enough of a safety net that I feel fairly confident. I think it got a little Truly weaker in week two (since The Voice was so much stronger), but so far there are no real red flags. Renewal.

"First Two Weeks" is my look at... the first two weeks of a new scripted broadcast show's ratings. I also line up all of the premiere and week two drop numbers together.

3 comments:

Spot said...

When was the last time a comedy had a good first two weeks and then went on to be canceled, anyway?

Spot said...

Good question. There are three in the last two seasons that I called renewals that got axed: Outsourced, Mr. Sunshine, Rob. But I didn't have much confidence in any of those at the time.

Spot said...

So, there aren't any w/ good sample AND retention (seeing as how all three of the above were "big premiere, big drop" types) that eventually fell off the slippery slope, then...

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